Your supplier of young plant material

HilverdaFlorist leads the global market in selecting, breeding and propagating Dianthus, Limonium, Alstroemeria and Gerbera varieties. HilverdaFlorist also breeds, selects and propagates Hellebore, Echinacea, Salvia, Gypsophila, and Scabiosa cultivars. The large scale of the company’s operations and its network of locations in the Netherlands and abroad allows HilverdaFlorist to provide its customers everywhere in the world with a complete assortment of starting material for producing Cut Flowers and Pot & Garden Plants.

HilverdaFlorist originated from the merger of the two sister companies HilverdaKooij and Florist Holland. By combining our knowledge and resources, we are able to further improve and expand our assortment. The joint focus is, among other things, on investing in automation and innovative cultivation and breeding techniques. HilverdaKooij and Florist Holland are both already international players. The international sales networks and the foreign production locations of both companies fit in well with each other. By merging, we are able to provide our customers worldwide with the best products and advice.

Our products

Explore our new and diverse assortment in Cut Flowers and Pot & Bedding Plants.

Meet the complete team of sales representatives of HilverdaFlorist. It’s a mix of new and familiar faces. Get in touch to discuss our complete new assortment in Cut Flowers and Pot & Garden Plants. Together with your sales representative we’ll create the best mix of cultivars for your market and business.

Mr. Bart Sneek

Commercial Director

M: +31 (0) 612404571
E: b.sneek@hilverdaflorist.com

Mr. Martijn Besemer


Bosnia & Herzegovina,
Czech Republic, Germany
Hungary, Lithuania, Uzbekistan, Romania, Slovakia

M: +31 (0) 683 52 10 07
E: m.besemer@hilverdaflorist.com

Mr. Marius Kooij


Colombia, Ecuador, Marocco, Peru, Spain, Costa Rica, Dom Republiek, Guatemala  – Cut Flowers

M: +31 (0) 653 54 81 54
E: m.kooij@hilverdaflorist.com

Mr. Jan-Jorrit Eveleens


Angola, Brazil, Portugal
Mexico, Spain – Potted Plants
USA – Cut Flowers & California – Potted Plants

M: +31 (0) 653 99 07 82
E: jj.eveleens@hilverdaflorist.com

Mr. Ivo Groot


Argentina, Australia,
Canary Islands,Chili
Egypt, Jordan, Libanon,
New Zealand, Saudi Arabia, Switzerland, Austria

M: +31 (0) 620 61 56 98
E: i.groot@hilverdaflorist.com

Mr. Robin van der Meer


The Netherlands

M: +31 (0) 622 23 75 93
E: r.vandermeer@hilverdaflorist.com


Mr. Co Overduin


The Netherlands

M: +31 (0) 653 96 33 81
E: c.overduin@hilverdaflorist.com


Mr. Marcel van Steekelenburg


Austria, Bulgaria, Croatia, Cyprus, Greece India, Italy, Malta, Slovenia

M: +31 (0) 622 49 82 44

Mr. Pieter Strooper


China, Philippines, Japan, Malaysia, Thailand, Laos, Vietnam

M: +31 (0) 651 56 06 10
E: p.strooper@hilverdaflorist.com

Mr. Sjaak Sijm


Canada – Cut Flowers & Ontario – Potted Plants
Japan, Taiwan, South Korea, USA

M: +31 (0) 620 54 61 60
E: s.sijm@hilverdaflorist.com

Mr. Floris Tas


Canada Quebec & British Colombia – Potted Plants
Denmark, United Kingdom, Finland Ireland, Norway, USA, Sweden, France, La Reunion

M: +31 (0) 638 00 51 84
E: f.tas@hilverdaflorist.com

Mr. Marcel van Vemde


Armenia, India, Israel, Russia, Turkey, Poland, Ukraine, United Kingdom

M: +31 (0) 653 85 06 80
E: m.vanvemde@hilverdaflorist.com

Mrs. Sabine van de Veen

Sales Support Florist Products

M: +31 (0) 297 230 866
E: support@hilverdaflorist.com

Mrs. Erika Olbrechts


M: +31 (0) 297 230 866
E: support@hilverdaflorist.com


Get in touch


Dwarsweg 15 1424 PL
De Kwakel

Contact Us

T: +31 (0)297 328 229

Mailing adress

P.O. Box 3 1430 AA Aalsmeer
The Netherlands