Dwarsweg 15, De Kwakel 
Recap: California Spring Trials 2024
HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.
During CAST we presented our newest genetics in, among others, Gerbera Garvinea®, Alstroemeria Inticancha®, Alstroemeria Summer Paradise® and Salvia Salgoon®. Haven’t you visited our show, or do you want to experience this all over again? Make sure to check out our video presentation by Mazanne & Stef:
CAST Highlight: Garden Gerbera Garvinea® Sweet Blaze
Garvinea® Sweet Blaze sets any garden on fire! This flaming colour combination is the newest addition to the Garvinea® Sweet Series, offering sturdy garden Gerberas. Garvinea® varieties have great weather tolerance and provide lots of flowers from early spring until the first frost – for 3 seasons straight.
CAST Highlight: Inticancha® Paraíso
The luxurious dark purple colour of the new Alstroemeria Inticancha® Paraíso gives this variety an exclusive look. With large flowers, this plant adds a special touch to any patio or garden. Inticancha® is suitable for outdoor cultivation and show minimal flower damage under (direct) sunlight.
CAST Highlight: Salvia Salgoon® Lake Flamingo
Lake Flamingo brings a new, fresh pink colour to brighten up the Salvia Salgoon® Series! Like a real flamingo, this variety has an elegant appearance and a strong colour contrast between the flowers and stem. As Salgoon® can be grown quickly, it is one of the earliest Salvias to be available in garden centers from mid-spring onwards.
NEW USA brochures
During CAST our new Pot, Patio & Garden brochures were released! In here you’ll find our assortment and cultural guidelines. Head over to our Downloads page now and get one yourself.
Get started with our newest branding concepts!
At CAST we lauched new branding concepts for Garden Gerbera Garvinea®, Salvia Salgoon® and Alstroemeria Inticancha®. Designs for pots, labels, bench cards and much more are ready to use! Contact marketing@hilverdaflorist.com for more information & support.
Upcoming USA events
Our team is always looking forward to meeting you in our travels around the world. Annually we participate in many shows and events. Next up for the USA is Cultivate (Ohio) from July 13 – 16. Visit our booth 2813 and learn everything about our Pot, Patio and Garden varieties that will surely suit you and your market best.