About Murara Plants Kenya

Plant Propagation Specialist

Murara Plants Kenya is a long-standing partner of HilverdaFlorist BV. and a leading specialist plant propagator in Africa. Together, we work on the production of a wide range of cut flowers, pot plants, and garden plants, ensuring consistent quality and innovation across our assortments.

Facts & figures

Countries of operation:
  • Kenya
  • Ethiopia
  • Zambia
  • Zimbabwe
  • South Africa
  • Cameroon
  • Japan
  • The Netherlands (HilverdaFlorist)
Employees & Welfare
  • Our Team: An average of 380 dedicated employees 
  • Health & Safety: Recipient of the DOSH Award (Directorate of Occupational Safety and Health) 
  • Gender Equity & Inclusion: Active commitment to an equal workplace through specialized training for all HODs, Supervisors 
Sustainable production
  • Producing 20 million cuttings
  • Investing in responsible propagation and sustainable production practices 
  • Around 70% of crop protection relies on IPM, reducing chemical use and supporting a healthier environment.

Quality and Collaboration in the Highlands of Africa

Murara Plants Kenya, part of HilverdaFlorist, is a leading young plant propagator in Africa, specialising in the cultivation of a wide range of cut flowers, pot plants and garden plants. In close collaboration with HilverdaFlorist B.V., Murara Plants manages the sales and distribution of HilverdaFlorist’s full assortment across Africa.

Murara Plants is located in Kericho, Kenya, approximately 270 km from Nairobi. Situated in the highlands west of the Great Rift Valley at an altitude of around 2,100 metres, the site benefits from an ideal climate. Bordering the Mau Forest, the region offers year-round daytime temperatures of 20–26°C, night-time temperatures of 10–12°C, a consistent 12-hour photoperiod and annual rainfall of 1,800 to 2,000 mm – perfect conditions for producing high-quality cuttings.

Mission

Building on its long-standing partnership with HilverdaFlorist BV and its expertise in propagation, Murara Plants Kenya continuously develops innovative and responsible production practices. Through close collaboration, quality-driven processes, and compliance with international standards, the company supports the evolving needs of customers and final consumers.

Purpose

Murara Plants Kenya's purpose is delivering high-quality ornamental plants to customers and partners worldwide, using local expertise and responsible production practices. Our work is guided by our core values: expertise, collaboration, innovation, and responsibility.

Vision

Murara Plants Kenya’s vision is to be a frontrunner in the propagation of ornamental plants by combining scientific expertise, technological innovation and sustainable production practices, in order to meet the changing needs of customers and consumers.

Our values

Reliability

For over 110 years, HilverdaFlorist has been a trusted partner in enriching the world with unique, top-quality creations.

Ambition

With passion and vision, we create innovative solutions that stand out. Together, we build an inspiring, thriving future.

Innovation

HilverdaFlorist transforms ideas into unique, sustainable creations. We lead the way in innovation that adds value to both the market and society.

Partnership

At HilverdaFlorist, we believe in strong collaborations and jointly creating sustainable long-term strategies.

Assortment and Production

Murara Plants Kenya focuses on the supply of young plant material of Alstroemeria, Dianthus, Gerbera, Gypsophila, Helleborus, Limonium and Salvia for the cultivation of cut flowers, pot plants, garden plants and bedding plants. Due to the increasing demand for planting material for cut flowers in Africa, HilverdaFlorist has expanded its operations and established a propagation division in Kenya. 

Facility

Murara Plants produces an average of 20 million cuttings per year. The facility is located on an 18,000‑hectare estate, including 5 hectares of high‑quality covered production to supply growers with young plants.

The site is equipped with three large water reservoirs with a total capacity of 30,000 m³. Thanks to this infrastructure, collected rainwater can be used for both irrigation and domestic purposes.

Certification

Murara Plants Limited is certified under the Kenya Flower Council Silver Standard and benchmarked to GLOBALG.A.P. IFA v6 Smart. This certification ensures that we adhere to the KFC Silver Code of Practice for the responsible and safe production of cut flowers while protecting the environment and community interests.

Our commitment to excellence is further recognized through our official DOSH certification for workplace health and safetyand our AEA membership with the Agricultural Employers Association. We maintain full compliance with Kenyan legal regulations through our Horticultural Exporter License 2025 and Data Controller certification.

We prioritize social responsibility through specialized certifications in Gender Diversity, Human Rights, and Industrial Relations. These credentials guarantee a safe, equitable, and professional working environment that aligns with both local laws and international ethical standards.

Worker’s Welfare

The company has provided:

  • Give our employees free lunch and medical coverage under workers’ welfare.
  • Periodic trainings and awareness to employees on hygiene, HIV/AIDS and wellness, Covid-19, and financial management.
  • Individual kitchen garden at place of residence to promote growing of indigenous vegetables and fruits for their wellbeing.
  • Provision of housing at the proximity of work premises to our employees. These houses have electricity, sufficient sanitation facilities and free water for domestic use.

Corporate Social Responsibility

Murara Plants Kenya actively supports its employees and local communities. We provide a well-equipped crèche  for the ’children of our employees during work hours, including balanced meals, play equipment, uniforms, and a team of dedicated caregivers. On the premise, we also have a nursery which offers early childhood education for children aged 3–5, preparing them for primary school and supporting their holistic development.

Social facilities, including a TV hall, are available for employees and the surrounding community to encourage social engagement and well-being.

Contact

Our advisors are happy to tell you more!

To contact details

We support growers and commercial partners with questions about our assortment, breeding and promotional opportunities. Our expertise lies in young plants and genetics as the basis for further cultivation and sales. Together, we create the right cultivar selection for your market and organisation.