Murara Plants Kenya is a sister company of HilverdaFlorist BV. and a leading specialist plant propagator in Africa. Together, we propagate a wide range of cut flowers, pot and garden cuttings, maintaining consistent quality across our assortments, which are then distributed worldwide.
Murara Plants Kenya, part of HilverdaFlorist, is a leading young plant propagator in Africa, specialising in the cultivation of a wide range of cut flowers, pot plants and garden plants. In close collaboration with HilverdaFlorist B.V., Murara Plants manages the sales and distribution of HilverdaFlorist’s full assortment across Africa.
Murara Plants is located in Kericho, Kenya, approximately 270 km from Nairobi. Situated in the highlands west of the Great Rift Valley at an altitude of around 2,100 metres, the site benefits from an ideal climate. Bordering the Mau Forest, the region offers year-round daytime temperatures of 20–26°C, night-time temperatures of 10–12°C, a consistent 12-hour photoperiod and annual rainfall of 1,800 to 2,000 mm – perfect conditions for producing high-quality cuttings.
Building on its long-standing partnership with HilverdaFlorist BV and its expertise in propagation, Murara Plants Kenya continuously develops innovative and responsible production practices. Through close collaboration, quality-driven processes, and compliance with international standards, the company supports the evolving needs of customers and final consumers.
Murara Plants Kenya's purpose is delivering high-quality plants for cut flower to customers in Africa and URC cuttings for cut flowers, pot and garden to partners worldwide, using local expertise and responsible production practices. Our work is guided by our core values: expertise, collaboration, innovation, and responsibility.
Murara Plants Kenya’s vision is to be a frontrunner in the propagation of ornamental plants by combining scientific expertise, technological innovation and sustainable production practices, in order to meet the changing needs of customers and consumers.
For over 110 years, HilverdaFlorist has been a trusted partner in enriching the world with unique, top-quality creations.
With passion and vision, we create innovative solutions that stand out. Together, we build an inspiring, thriving future.
HilverdaFlorist transforms ideas into unique, sustainable creations. We lead the way in innovation that adds value to both the market and society.
At HilverdaFlorist, we believe in strong collaborations and jointly creating sustainable long-term strategies.
Murara Plants Kenya focuses on the delivery of ornamental starting material, including Alstroemeria, Dianthus, Gerbera, Gypsophila, Helleborus, Limonium, and Salvia for the cultivation of cut flowers, pot plants, garden plants, and bedding plants. Due to the increasing demand for planting material for cut flowers in Africa, HilverdaFlorist has expanded its operations and established a propagation division in Kenya.
Murara Plants produces an average of 22 million cuttings per year across a total production area of 14 hectares. The facility is divided into two main sections:
The Main Farm (7 Ha): Dedicated to Dianthus, Gypsophila, and Salvia mother plants. This site also includes specialized rooting areas for both Tissue Culture (TC) and rooted cuttings.
The Alstroemeria Farm (7 Ha): Focused on the propagation and cultivation of rhizomes, as well as FCN, P5 and P9 plants.
The site is equipped with three large water reservoirs with a total capacity of 30,000 m³. Thanks to this infrastructure, collected rainwater can be used for both irrigation and domestic purposes.
Murara Plants Limited is certified under the Kenya Flower Council Silver Standard and benchmarked to GLOBALG.A.P. IFA v6 Smart. This certification ensures that we adhere to the KFC Silver Code of Practice for the responsible and safe production of cut flowers while protecting the environment and community interests.
Our commitment to excellence is further recognized through our official DOSH certification for workplace health and safetyand our AEA membership with the Agricultural Employers Association. We maintain full compliance with Kenyan legal regulations through our Horticultural Exporter License 2025 and Data Controller certification.
We prioritize social responsibility through specialized certifications in Gender Diversity, Human Rights, and Industrial Relations. These credentials guarantee a safe, equitable, and professional working environment that aligns with both local laws and international ethical standards.
The company has provided:
Murara Plants Kenya actively supports its employees and local communities. We provide a well-equipped crèche for the ’children of our employees during work hours, including balanced meals, play equipment, uniforms, and a team of dedicated caregivers. On the premise, we also have a nursery which offers early childhood education for children aged 3–5, preparing them for primary school and supporting their holistic development.
Social facilities, including a TV hall, are available for employees and the surrounding community to encourage social engagement and well-being.
