The Pot Gerbera Melodiva® series is renowned for its exceptional uniformity. With highly consistent flowering time and plant structure, production becomes efficient and predictable. At finishing, the results speak for themselves: at least 90 to 100% of plants are ready for sale at the same time, each with three blooms and two strong buds.
Featuring nine vibrant and distinctive colours, including beautiful pink shades, Melodiva offers a broad colour palette. This series is the benchmark for pot sizes of 4 to 4,5 inch and combines reliable seed availability with excellent shelf life and continuous flowering.
To support retailers and growers, POS materials are available, ensuring Melodiva stands out not only in the greenhouse but also at the point of sale.

The perfect choice for colour and uniformity


The relatively smaller, yet eye-catching flowers of Flori Line® Mini Eyecatcher Hot Pink BC Imp will brighten up any room! Highly uniform in timing and plant size.
At HilverdaFlorist, innovation, quality, and collaboration are at the heart of everything we do. As a leading breeder and supplier of high-quality young plant material, we support growers, wholesalers, and retailers worldwide in achieving growth and excellence. Our strong genetics, in-depth expertise, and tailored support ensure that you can serve your market with the best plants and flowers.
In this video, discover how we work alongside our partners to build sustainable and successful cultivation practices. From innovative breeding to market-driven support - HilverdaFlorist provides everything you need to thrive.
The Flori Line® branding provides everything you need to share the story of these plants. Print your promotional materials using our ready-to-use designs and make your assortment stand out.
Contact marketing@hilverdaflorist.com for more information and support, or visit our 'Downloads' page.

At HilverdaFlorist, we continuously innovate, share our knowledge, and think along with you. Get inspired by emerging trends, purchasing strategy support, and tips on how to take your cultivation to the next level.