HilverdaFlorist launches new Gerbera and Cut Flowers catalogues

De Kwakel, the Netherlands – September 2026 – We are pleased to present our new Gerbera 2027 and Cut Flowers 2027/2028 catalogues. These catalogues showcase a range of innovative new varieties that further expand our assortment. The latest introductions range from soft pastel shades to vibrant colours and unique bicolours, combining distinctive appearances with the quality and reliability you have come to expect from HilverdaFlorist.

Within our Gerbera assortment, we introduce Gerbera Standard Sublime, a striking new variety featuring a unique colour combination unlike anything currently available on the market. We are also expanding our mini assortment with Gerbera Mini Blazon, a variety that stands out for its eye-catching appearance and exceptionally high productivity. In addition, Gerbera Pomponi® Peach Ball makes its debut as the first peach-coloured Pomponi®, responding to the growing demand for pastel colours.

Would you like to see these new Gerbera introductions up close? From September onwards, you are welcome to visit our Gerbera show greenhouse. To arrange a visit, please contact our Sales Team.

Our cut flower assortment has also been expanded with several notable introductions. Alstroemeria Standard Scroppino stands out with its exceptionally pure white flowers and high tolerance to heat and viruses. Alstroemeria Fashionista® Couture joins the Specialty assortment and is characterised by its elegant cream-white flowers and compact, open plant habit. In addition, Gypsophila Zinzi® Lunara distinguishes itself through its 100% flower opening, excellent vase life and outstanding flower quality.

In week 45, we will open the doors of our show greenhouse in De Kwakel during the Greenhouse Open Days and will also be exhibiting at the Trade Fair Aalsmeer. During these events, you will have the opportunity to see the latest varieties up close, meet the team and learn more about our newest introductions.

"Our ambition is to continue inspiring the market with innovative genetics that contribute to the success of our customers," says Gijs Hofhuis Commercial Director, HilverdaFlorist. "With these introductions, we once again demonstrate our commitment to quality, reliability and continuous innovation."

Would you like more information or to arrange a visit to our show greenhouse? Please contact the HilverdaFlorist Sales Team.

Download the catalogues and discover all our powerful new introductions in the cut flower assortment!