From 6 to 9 March, we would be delighted to welcome you to HilverdaFlorist during the California Spring Trials.

We will present a vibrant selection of our latest potted and garden plants. Innovations that meet the needs of today’s market and your customers. Be inspired by strong genetics, surprising new varieties, and a presentation that reflects the strength of our breeding work.

Discover Our New Introductions!

Pot Gerbera Melodiva^®– The perfect choice for colour and uniformity

The Pot Gerbera Melodiva^® series is renowned for its exceptional uniformity. With highly consistent flowering time and plant structure, production becomes efficient and predictable. At finishing, the results speak for themselves: at least 90 to 100% of plants are ready for sale at the same time, each with three blooms and two strong buds.

Featuring nine vibrant and distinctive colours, including beautiful pink shades, Melodiva offers a broad colour palette. This series is the benchmark for pot sizes of 4 to 4,5 inch and combines reliable seed availability with excellent shelf life and continuous flowering.

To support retailers and growers, POS materials are available, ensuring Melodiva stands out not only in the greenhouse but also at the point of sale.

Gerbera Melodiva® Hot Pink with bright pink flowers in a pot indoors

Picture Perfect® – Reliable, compact and sustainable

Picture Perfect® is a pot dianthus that stands out for its compact growth and strong, uniform plant structure. These characteristics make production efficient and predictable, grown without growth regulators – a responsible choice for a sustainable supply chain. The flowers retain their intense colour. Picture Perfect combines ease of cultivation with commercial reliability: a series that performs well in the greenhouse and adds value throughout the chain.

Dianthus Picture Perfect® with magenta flowers in two pots outdoors

Dianthus Picture Perfect® with magenta flowers in an outdoor pot

Pink-magenta Dianthus Picture Perfect® flowers standing out against green grass

Dianthus Picture Perfect® with magenta flowers and green grass-like foliage in a purple pot

Also, get to know:

Garvinea® Sweet Pastry - Attractive pink variety with black center
Gerbera Patio™ Masai Mara - Easy to grow variety with impressive vigour
Echinacea MOOODZ® Zen - Strong plants in a fresh white colour
Salgoon® Lake George - New mauve/lilac colour addition to the series
Beauties™ Romee - White variety that gets a pink blush in summer
Dianthus Sunflor® Beetle - Luxurious purple flowers
Dianthus Sunflor® Jackie - High growth uniformity and luxurious dark red colour
Summer Paradise™ Summer Chic - Attractive dark foliage with bright purple flowers with a white eye