The Royal FloraHolland Trade Fair in Aalsmeer and our Open Greenhouse Days are behind us and what a week it was! After weeks of preparation, we were truly looking forward to this special moment. During the Trade Fair and Open Greenhouse Days, we spoke with countless visitors, shared our passion for flowers and plants, and showcased our latest innovations. But the best part? The spontaneous, enthusiastic reactions and genuine interest from everyone who stopped by. That’s what energises us. A heartfelt thank you to all who joined us!
We’re ready to introduce these striking selections, true eye-catchers thanks to their strong genetics and extraordinary colours.
During the Trade Fair, visitors were introduced to our refreshed brand colours, a contemporary interpretation of what HilverdaFlorist stands for. The deep green shade formed the foundation of our stand and symbolises Partnership, complemented by our recognisable HilverdaFlorist green and three accent colours: light orange for Innovation, dark orange for Ambition, and light green for Reliability.
What made this presentation particularly special was our conscious approach: by reusing materials from previous exhibitions and combining them with new elements, we created a vibrant and sustainable design.
Naturally, our latest novelties were unmissable in our stands. You were introduced to, among others: Alstroemeria Standard Tompouce, Gerbera Standard Billboard, Dianthus Sparkz® Solomio® Bruce, and Limonium Wings® Fairy Wings.
You also discovered our Pot, Patio & Garden brands: Dianthus Picture Perfect®, Alstroemeria Inticancha®, Dianthus Sunflor®, and Salvia Salgoon®.
During our Open Greenhouse Days this year, we had the pleasure of welcoming many visitors from all over the world to our greenhouses. Both our show greenhouse for Gerbera and Cut Flowers and the greenhouse for Pot, Patio & Garden plants were the setting for inspiring talks and tours. We are grateful for everyone's visit and look forward to welcoming each and every one of you again soon.
Visit us and be inspired by top-quality genetics in Helleborus JWLS® (Interspecific), Glamour® (Orientalis), and Awesome!® (Niger). From 1st December, HilverdaFlorist opens the doors to the Helleborus Winter Wonderland. Discover the extensive range and take a look behind the scenes at our breeding programme.
We look forward to sharing advice and promotional opportunities with you and your customers. Let’s join forces to achieve the best possible results.
HilverdaFlorist specialises in the breeding, propagation and cultivation of young plants for a wide range of cut flowers, pot and garden plants. With a trusted global network of subsidiaries, distribution partners and production sites, HilverdaFlorist offers local support and high quality young plant material, suitable for any climate and ever changing growing conditions.
