SEPTEMBER 8, 2025 – DE KWAKEL, THE NETHERLANDS – HilverdaFlorist proudly presents the new Gerbera 2026 and Cut Flowers 2026/2027 catalogues. Once again, this year’s assortment has been enriched with vibrant and distinctive introductions that strengthen the offering for growers, trade and retail.
A standout newcomer in the Gerbera range is Cannonball, the very first red Standard Pomponi®. HilverdaFlorist also introduces Angelo, a fresh white variety in the Pomponi® Mini series. As always, the assortment has been further expanded with several new Mini and Standard Gerberas. One example is Gerbera Standard Ribbon, which enchants with soft pink petals and a striking dark center. Another eye-catcher is Gerbera Mini Fedor – a cheerful bicolour bloom with a playful look and strong technical traits.
In the cut flower assortment, highlights include Dianthus Sparkz® Green Charm, a fresh green addition with character, and Alstroemeria Fashionista® Sofiena, an elegant newcomer in the Specialty range.
Explore all introductions in our online overview or download your personal copy of the catalogues.
In week 45, HilverdaFlorist will open the doors of its show greenhouse in De Kwakel for the Greenhouse Open Days, and we will also be present at the Trade Fair Aalsmeer. These events offer visitors a unique opportunity to admire the latest introductions in full bloom and meet the team for more information about the new varieties.
At HilverdaFlorist, growth is key, both literally and figuratively. We continue to invest in top-quality genetics, reliable service, and inspiring innovations. With the new catalogues, we aim to surprise our partners once again with a wide range of beautiful, new, and strong varieties.
Download the catalogues and discover all our powerful new introductions in the cut flower assortment!
SEPTEMBER, 4th 2025, DE KWAKEL, THE NETHERLANDS - HilverdaFlorist proudly presents its new catalogues for Gerbera 2026 and Cut Flowers 2026/2027. Once again, the assortment has been enriched with colourful and distinctive introductions that strengthen the offering for growers and trade partners.
A standout newcomer in the Gerbera range is Cannonball, the very first red Standard Pomponi®. HilverdaFlorist also introduces Angelo, a fresh white variety in the Pomponi® Mini series. As always, the assortment has been further expanded with a selection of new Mini and Standard Gerberas. One example is Gerbera Standard Ribbon, which captivates with soft pink petals and a striking dark centre. Another highlight is Gerbera Mini Fedor, a cheerful bicolour flower that combines playful charm with strong technical qualities.
Within the cut flower assortment, HilverdaFlorist introduces Dianthus Sparkz® Green Charm, a vibrant green addition full of character, and Alstroemeria Fashionista® Sofiena, an elegant newcomer to the Specialty range.
In week 45, HilverdaFlorist will open the doors of its show greenhouse in De Kwakel and will be present at the Trade Fair Aalsmeer. This is a unique opportunity to admire the latest introductions in full bloom and to meet the team to learn more about the new varieties.
At HilverdaFlorist, growth is key – both literally and figuratively. The company remains committed to delivering top-quality genetics, reliable service, and inspiring innovations. With the new catalogues, HilverdaFlorist aims to once again surprise its partners with a wide range of beautiful new varieties.
Browse through the catalogue and discover what’s blooming this season.