We are proud to announce the launch of Flowers and Joy, our brand-new consumer website! This platform marks an important step in our strategy to connect more closely with consumers and the entire supply chain. The goal? To inspire, inform and create demand, so that our flowers and plants find their way into homes and gardens all over the world.

Why Flowers and Joy?

Consumers are increasingly looking for inspiration, practical tips and reliable information about flowers and plants. With Flowers and Joy, we meet that need. The website serves several strategic purposes:

Inspire: Show how our plants can be used – from styling ideas to mood impressions for homes, gardens and balconies.
Inform: Provide consumers with accurate product information and practical care tips in an accessible way.
Create demand in the chain: By exciting consumers about our products, we stimulate demand among retailers and our customers.
Promote our brands: Present our plants in an attractive and consistent way, making them recognisable and desirable.

In short: Flowers and Joy help us make our products more visible and supports the sales process throughout the entire chain.

What will you find on Flowers and Joy?

The website is designed to inspire and inform consumers. Visitors will find:

Product information: Discover our flowers and plants and learn more about their characteristics.
Care tips: Practical advice to keep flowers and plants healthy and beautiful.
Inspiration articles: Trends, styling ideas and creative ways to use greenery in homes and gardens.
Points of sale: A list of shops to give visitors an idea of where our products can be purchased.

And this is just the beginning! We will continue to expand the website with new articles, tips and a growing range of products.

What does this mean for our partners?

Flowers and Joy is not just a platform for consumers; it is a strategic tool for the entire chain. By increasing brand awareness and consumer demand, we support our customers and partners in their sales process. Together, we ensure that our flowers and plants reach as many homes and gardens as possible.