HilverdaFlorist wins award at the IPM Novelties Showcase 2026!

The 42nd edition of IPM ESSEN opened yesterday with an impressive 1,400 exhibitors from all over the world. Both international exhibitors and visitors have gathered to explore the latest developments and innovations in horticulture.

HilverdaFlorist took part in the IPM Novelties Showcase – the leading platform where, since 2008, the newest plant innovations have been presented and evaluated by an international expert jury.
Only true innovations are eligible for this prestigious competition: entirely new breeds or unique growth forms that have not previously been shown at any other German trade fair.

We are proud to announce that we have won an award!

Winner in the category “Bedding and Balcony Plants”: Garden Gerbera Garvinea® Sweet Pastry

Our Garvinea® Sweet Pastry has been recognised for its outstanding performance in the Bedding and Balcony Plants category!

Garvinea® Sweet Pastry is known for:

Strong garden performance – extremely weatherresistant, from early spring to the first frost.

Abundant and continuous flowering – producing a high number of blooms throughout the season.

Striking appearance – soft pink flowers with a contrasting black centre that retain their colour under varied weather conditions.

Uniform, lowmaintenance cultivation – ideal for growers thanks to consistent growth and high flower production.

Excellent retail presentation – strong, uniform and richly flowering, making it perfect for extended sales periods.

Garvinea® Sweet Pastry ensures reliable quality throughout the entire supply chain: from cultivation, transport and retail all the way to the consumer who enjoys longlasting garden performance.

Proud of our innovation

This recognition once again highlights the importance of our continued focus on strong genetics, quality and innovation across the HilverdaFlorist assortment. We remain committed to investing in new varieties that create value for growers, retailers and consumers alike.

Visit us at IPM ESSEN

Would you like to see Sweet Pastry for yourself or receive more information?
Visit us at stand 2C18, or feel free to contact us!