26 MARCH 2025, DE KWAKEL, THE NETHERLANDS –  HilverdaFlorist is proud to announce that the first plants of Dianthus Picture Perfect® are on the market. Earlier this month, the first plants arrived from cultivation in Portugal and now Dutch and Norwegian growers have also started their deliveries. This market launch marks an important milestone for the company.

Dianthus Picture Perfect® has been developed with a clear focus on both retail and consumer. With its striking colour combination, excellent vase life and rich flowering, this new variety responds perfectly to the growing demand for unique and high-quality Dianthus varieties. Extra beneficial for retail and florists is that Dianthus Picture Perfect® requires little maintenance on the shelf and produces fresh colours for a long time.

To further enhance the appeal of Dianthus Picture Perfect®, eye-catching branding has been developed. Designed to win over the hearts of both traditional and young consumers, the packaging concept (available in various applications) is in line with HilverdaFlorist’s strategy of combining innovation with market-driven thinking.

‘We see huge potential for Dianthus Picture Perfect® in the trade and with florists,’ says Tim Reus, Assortment Manager Dianthus at HilverdaFlorist. ‘The first reactions from the market are very positive and we look forward to working with our growers and partners to introduce this variety on a larger scale.’

With the launch of Dianthus Picture Perfect®, HilverdaFlorist takes another important step in providing innovative and inspiring varieties for the international market.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.

Dianthus Picture Perfect® with branding

HilverdaFlorist’s Gypsophila Zinzi® Series has made its mark in the market, with Zinzi® Discovery already recognized as a standout variety. But the series holds even more potential. This article highlights the impressive Gypsophila Zinzi® Titan, a promising addition to the collection. Read on to discover what sets this variety apart.

About Gypsophila Zinzi® Titan

Zinzi® Titan fits into the segment of large-flowered Gypsophila varieties. With a flower diameter up to 12 mm, Titan is sure to impress in floral works. The light green stems offer a fresh look, carrying the clear white, voluminous double flowers. Titan offers a good vase life and will keep on developing and flowering in the vase, unlike other Gypsophila varieties. This creates an excellent retail presentation. Currently Sandpro Growers is growing Titan exclusively in Kenya and will be the first to offer these at the Dutch auction from early December 2024.

Gypsophila Zinzi® Titan in cultivation

Like other Zinzi® varieties, Titan is an attractive and easy variety in cultivation. With a high production rate and relatively fast speed of growth, this is a rewarding choice. Titan offers heavy, tall stems with great strength. These are easy to harvest, due to their upright structure. Because of this, the stems will not tangle as much as Gypsophila usually does, making it quicker in sorting and bunching.

It’s possible to grow Gypsophila Zinzi® Titan both indoors and outdoors. The robust plants are less sensitive to day length variation. The life cycle is 1 – 1.5 year with 1.5 to 2.5 flushes per year. The first harvest can be done around 3 – 4 months after planting, depending on light and temperature.

Use of Gypsophila Zinzi® Titan in floral works

Zinzi® Titan is suitable for all types of arrangements, whether it’s a mono-bouquet, or as a voluminous filler in colourful arrangement. Note that Zinzi® Titan is more than a traditional filler – its larger blooms stand out as a key component because of its impressive large flowers. It can, for example, be used in concentrated clusters throughout arrangements or combined with other bold flowers like Alstroemeria Fashionista® Pink or Dianthus Sparkz® Green or Breanthus. The possibilities are endless.

On Tuesday evening 5 November, after the first day of the Royal FloraHolland Trade Fair, the ceremony of the Glass Tulip Award took place. Alstroemeria Fashionista® Sofiena achieved a place in the top 5, selected from around 1,000 nominees. After an exhilarating evening, the Sofiena was awarded both the People’s Choice Award and first prize from the jury in the Cut Flowers category.

Alstroemeria Fashionista® Sofiena

Sofiena is part of the Alstroemeria Fashionista® Series, consisting of unique single-flowered Alstroemerias. The flower is the second addition in this series and the very first single-flowered Alstroemeria grown in the Netherlands, by H.M. Tesselaar. Sofiena’s huge, bright pink flowers immediately attracted attention, leading to a unanimous decision by the jury to award it first prize.

Fashionista® Sofiena is characterised by its striking, strong colour, beautiful leaf quality and long vase life. The unique flower shape gives the well-known Alstroemeria a new face. Sofiena is currently available at auction.

The name Sofiena was coined by the daughters of the owners of H.M. Tesselaar: Fienne and Sophie. A mix of the names makes Alstroemeria Fashionista® Sofiena.

Cooperation HortiPartners

Alstroemeria Fashionista® Sofiena is a result of the intensive cooperation for breeding, propagation and sales between H.M. Tesselaar and HilverdaFlorist, collectively HortiPartners. After years of research and development the work is now rewarded. Sofiena is the new variety with potential in the programme of single-flowered Alstroemerias where more introductions will follow in the coming years.

H.M. Tesselaar

As a leading company in floriculture, H.M. Tesselaar works towards a combined goal: providing customers with excellent Alstroemeria, with an eye for optimum sustainability. H.M. Tesselaar Alstroemeria has unique growing locations in two countries.

HilverdaFlorist

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.

See all novelties in bloom & meet the HilverdaFlorist team

The first occasion to see the newly launched varieties in bloom, will be week 45. During this week the HilverdaFlorist team is looking forward to meet you during the Royal FloraHolland Trade Fair Aalsmeer (November 5-7), IFTF Vijfhuizen (November 5-7) and the Open Greenhouse Days (November 4-8) at HilverdaFlorist in De Kwakel, The Netherlands.

Update on catalogue releases

Starting this year, the HilverdaFlorist Cut Flower catalogue will be published every other year. This development aligns with HilverdaFlorist’s commitment to innovation and sustainability. The HilverdaFlorist team is always available to assist with any questions or provide additional information. In between the launch of the new Cut Flower catalogue in 2026, HilverdaFlorist will inform those interested of the novelties and changes in the assortment through an intermediate issue in 2025. For Gerbera, HilverdaFlorist will continue publishing the yearly catalogue.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information

It’s been a while since we were at FlowerTrials® together to see the new Pot, Patio & Garden range. However, HilverdaFlorist is still reminiscing and we would like to invite you to visit our 360° tour to take a look at all the novelties and highlights once again.

Presented during FlowerTrials®

During FlowerTrials® HilverdaFlorist presented the Pot, Patio & Garden assortment for 2025 – 2026. Besides promising novelties in Echinacea® MOOODZ, Garden Gerbera Garvinea® and various Dianthus series, HilverdaFlorist also revealed retail concepts.

New for retail

HilverdaFlorist launched three new retail concepts for existing ranges within the assortment. These concepts are designed to add value for retail and consumers, and tell the story behind these unique products. Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® can be uniquely positioned in the market as a result.

Earlier this year, HilverdaFlorist launched a concept website, consumer-focused, for Garvinea®. Here, gardeners will learn all about the colours and flower shapes within the range, find gardening tips and inspiration.

In addition to the three existing series that have been restyled, HilverdaFlorist introduced new genetics in Dianthus. A unique retail concept has been designed for this indoor and outdoor product, which was shown for the first time during FlowerTrials®. This new variety, which has shown promising results in both internal and external trials, is ready to conquer the market. The consumer website pictureperfectdianthus.com is now live, as well as a social media community.

Visit the HilverdaFlorist FlowerTrials® in a 360° tour

Did you miss FlowerTrials or haven’t had enough of the HilverdaFlorist show yet? HilverdaFlorist launched a 360° FlowerTrials tour including highlight videos so you can (re)visit the show and meet the team at any time! Walk through our introductions, retail presentations, indoor garden and be inspired.

New Pot, Patio & Garden catalogue

Just like all our promotion materials, you are now able to download our Pot, Patio & Garden catalogue for 2025 – 2026.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

1 JULY 2024, DE KWAKEL, THE NETHERLANDS –  In March of this year, HilverdaFlorist announced that they will renew and strengthen their cooperation with Aris-Green Leaf Plants for the exclusive production and distribution of all potted Dianthus (both URC and RC) in North America, starting February 1, 2025.

This collaboration marks a significant milestone for HilverdaFlorist as it transitions the production and sales of its renowned potted Dianthus series to Aris-Green Leaf Plants. Known for their reliability and high-quality production, Aris-Green Leaf Plants has been a trusted partner for the Dianthus Flow® series and will now extend their expertise to the entire potted Dianthus range.

Aris-Green Leaf Plants, based in Lancaster, Pennsylvania, will offer both unrooted and rooted liners of the following four series through all the North American broker networks from their Pennsylvania facility. Availability can now be requested at Aris-Green Leaf Plants.

• Sunflor® offers an extensive range of early, mid and late season flowering varieties. The collection features compact varieties in many showy colors, various flower shapes and plant types. Its outstanding cold tolerance enables cool production temperatures. Sunflor® has a short cultivation time and a tight bloom window, for easy planning and bench-run production.
• Beauties® is the top-selling Dianthus series in the USA, including the beloved Kahori, with superior performance from north to south. These tough perennials are easy to grow under low temperatures, indoors or even outdoors. The Beauties® varieties are quick to finish and programmable for year-round sales.
• Odessa® offers taller Dianthus varieties, which are rich flowering and produce many promising buds. You can easily grow the series year round in larger pots. This hardy perennial Dianthus thrives in the garden and has a well-branching growing habit.
• Flow® represents a league of its own. With premium, large double flowers and fashionable colors Flow® attracts immediate attention in every shop display. The series consists of easy-to-grow, uniform varieties that are great for production under higher temperatures. Where some Dianthus varieties may take a short break from blooming when temperatures heat up, Flow® can easily handle summer conditions.

HilverdaFlorist is committed to ensuring a smooth transition and continued availability of the popular potted Dianthus series until the new agreement takes effect. This strategic partnership aims to enhance the availability and quality of these beloved plants for customers across North America. You can order the complete potted Dianthus assortment through your preferred broker.

For more information and questions about the transition please visit us at Cultivate from July 13-16 in Colombus, Ohio. We are excited to showcase our potted Dianthus series at HilverdaFlorist booth #2813 and Aris-Green Leaf Plants booth #2725. We hope to see you there.

HilverdaFlorist

Mazanne Pennings, Sales & Product Representative: m.pennings@hilverdaflorist.com

Stef Berkhout, Sales & Product Representative: s.berkhout@hilverdaflorist.com
hilverdaflorist.com

Aris-Green Leaf Plants

Blair Hoey, Managing Director: blair.hoey@glplants.com

glplants.com

Meet Dianthus Picture Perfect^®!

Picture Perfect^® is the most photogenic Dianthus turning every home and garden into a Picture Perfect^® setting. This stunning variety offers a memorable touch with its adorable magenta and dark red blooms. These appear many at a time and flower for a prolonged period. The firm plants of Picture Perfect^® are uniform to grow and comes with a catchy branding concept, making it ideal for retail!

Planted in full soil, Picture Perfect^® thrives as a perennial, offering its lively blooms year after year, flowering from Spring to early Autumn. Indoors, Picture Perfect^® will cheer up any interior with a great shelf life, making it a great choice for gifts as well. From Mother’s and Father’s Day to Valentine’s Day and housewarming parties, Picture Perfect^® brings a smile to everyone’s face.

Picture Perfect^® branding

The Picture Perfect^® branding concept gives growers, retail and florists everything they need to share the story of this eye-catching Dianthus. Ready-to-print promotional materials have been designed and both pot designs and labels are available. Contact marketing@hilverdaflorist.com for more information.

Picture Perfect^® website & social media

To inspire consumers, a Picture Perfect^® website has been developed. On this website, consumers will find information about the plant, care tips and inspiration. Also, lovers of this plant can check out Picture Perfect^®‘s online community on Facebook and Instagram.

Picture Perfect^® genetics

Picture Perfect^® consists of a unique set of characteristics that creates a pretty pink, yet very robust variety. This perennial (until -5 °C) Dianthus has a remarkably high number of flowers and also offers a relatively long flowering period, compared to similar type Dianthus. Trials over the past period have shown promising results, and now Picture Perfect® is ready to conquer the market!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

5 JUNE 2024, DE KWAKEL, THE NETHERLANDS – Packed with surprising novelties, improved genetics and new retail concepts, the Pot, Patio & Garden catalogue 2025 – 2026 of HilverdaFlorist is now available. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, the company strives to develop varieties that are relevant, distinctive and add value to the entire market.

For Pot, Patio & Garden, HilverdaFlorist offers an assortment in Alstroemeria, Dianthus, Echinacea, Gerbera (indoor and garden), Helleborus and Salvia. All coming in their own brand series. From this year on, the HilverdaFlorist assortment will be presented in a combined catalogue covering both 2025 and 2026. Every other year, an intermediate issue will be published to share novelties and exits in the assortment. This development is in line with HilverdaFlorist\s innovative and sustainable view of the future.

New retail concepts

Remarkable this year in the catalogue, are four new branding concepts developed for retail. The already established garden Gerbera Garvinea® Series, Alstroemeria Inticancha® Series and Salvia Salgoon® Series got a new look and feel, to be seen in the designs of pots and labels, among others.

Besides these existing series, there is also a completely new product, with a stand-alone concept being introduced. With Dianthus Picture Perfect®, HilverdaFlorist offers a new strong Dianthus variety on the market, with attractive and unique branding concept. The launch of this brand will take place during FlowerTrials® in week 24. HilverdaFlorist looks forward to further establishing these concepts in the market together with growers and retail.

Novelties

The 2025 – 2026 catalogue is fully packed with exciting novelties. From Garvinea® Sweet Chili – the first red with a black center within the series, to various Dianthus Sunflor® and Beauties® additions and five(!) bold Echinacea MOOODZ® colour additions and much more. Download the new catalogue here.

Visit FlowerTrials®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials® 2024. Visit the HilverdaFlorist show from June 11 – 14 and get to know the new assortment and branding concepts. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

Only 4 more weeks until the FlowerTrials® start again! During this, now 20th edition, HilverdaFlorist will show its Pot, Patio & Garden range to a worldwide audience again. During this week, novelties in various series will be presented to the market. New this year: HilverdaFlorist presents no less than four brand-new retail concepts. Existing series Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® have been given a new look. Also, a new stand-alone Dianthus concept will be presented during FlowerTrials®.

Novelties

With a diverse selection of novelties in different product groups, HilverdaFlorist is all set for FlowerTrials®! Whether you are looking for a surprising eye-catcher to complement your assortment, or a solid year-round programme, visit the show and learn all about the latest developments. By creating relevant and distinctive varieties, HilverdaFlorist aims to add value for the entire chain.

Noteworthy are the introductions in the Echinacea MOOODZ® Series, here five new, striking colours are added. A new colour combination is also presented in the well-known garden gerbera Garvinea® Series. There are colour introductions in various series for Dianthus and also potted gerbera from seed offers novelties to the market.

Retail concepts

HilverdaFlorist is launching three new retail concepts for existing ranges within the assortment. These concepts are designed to add value for retail and consumers, and tell the story behind these unique products. Garden Gerbera Garvinea®, Salvia Salgoon® and Patio Alstroemeria Inticancha® can be uniquely positioned in the market as a result.

Earlier this year, HilverdaFlorist already launched a concept website, consumer-focused, for Garvinea®. Here, gardeners will learn all about the colours and flower shapes within the range, find gardening tips and inspiration.

HilverdaFlorist’s goal is to work more cross-media and inspire consumers on multiple channels. In doing so, the company supports all intermediate links in the supply chain working with the company’s products. This launch during the FlowerTrials® shares these first steps in brand development, which will be further developed in the coming period.

Stand-alone Dianthus concept

In addition to the three existing series that have been restyled, HilverdaFlorist is introducing new genetics in Dianthus. A unique retail concept has been designed for this indoor and outdoor product, which will be shown for the first time during FlowerTrials®. This new variety, which has shown promising results in both internal and external trials, is ready to conquer the market. Visit the show and be one of the first to see this.

HilverdaFlorist invites you to come and see the assortment. During this event it’s also possible to visit our show greenhouses for cut flowers. Register here for FlowerTrials® 2024.

Location | HilverdaFlorist BV – Dwarsweg 15, 1424 PL De Kwakel, NL
Date | June 11 – 14, 2024

Watch the aftermovie of FlowerTrials® 2023 at HilverdaFlorist:

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

2 MAY 2024, DE KWAKEL, THE NETHERLANDS – Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. The flower was developed and marketed through collaboration between HilverdaFlorist and H.M. Tesselaar (Horti Partners) and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

High-promising variety

White Swan is ready to conquer the market with its fresh, bright white coloured flowers. These come from a high number of buds per branch and have a vase life of over 2 weeks. With its heavy quality and very high production, White Swan is a real asset to the market.

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

White Swan stands out!

Of course, the first supply of White Swan cannot go unnoticed. So you will see White Swan feathers and other promotional materials passing here and there at Royal FloraHolland. In the coming months, this variety will be widely available through H.M. Tesselaar and Siem Knol Alstroemeria, from week 30 also at Hoogenboom Alstroemeria. Would you like to know more about White Swan? Contact Co Overduin (c.overduin@hilverdaflorist.com).

Alstroemeria and sustainability

Growing Alstroemeria is one of the most sustainable cultivations in the Netherlands. Alstroemeria can be grown relatively cold and therefore requires comparatively less energy. Breeding also focuses on optimising varieties for cold(er) cultivation, extending production cycles and extending vase life.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: www.hilverdaflorist.com.