13 SEPTEMBER 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist is proud to share two exciting new catalogues for the year 2024. These editions present the commercial Gerbera assortment as well as a wide range of other Cut Flowers (Limonium, Alstroemeria, Dianthus, Scabiosa, Gypsophila and Helleborus).

The catalogues collectively introduce over 40 new varieties, representing the forefront of product development and innovation. Both catalogues feature a vibrant spectrum of new colours, enhanced key attributes, unexpected versatility, and in-depth insights provided by HilverdaFlorist’s assortment managers, marketing and R&D experts, breeders, and managing directors of subsidiaries.

The Gerbera Catalogue for 2024 offers an overview of both new additions and long-time favourite varieties within Standard, Mini, Pomponi^®, Mini Pomponi^® and Piccolini^®. The Cut Flower Catalogue 2023 beautifully showcases Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium, and Scabiosa varieties. Discover new specialties and brands now! Both catalogues are available in print and online via hilverdaflorist.com.

Come & see these new varieties in full bloom

In line with the catalogue launches, the Gerbera and Cut Flower show greenhouses in De Kwakel, Netherlands, burst into a display of flowers, offering a unique opportunity to witness the introductions of the new season in week 45.

From November 7 to 9, HilverdaFlorist will also unveil its latest innovations at the Royal FloraHolland Trade Fair in Aalsmeer. Furthermore, HilverdaFlorist’s subsidiary, Murara Plants in Kenya, will participate in the International Floriculture Trade Fair (IFTF) in Vijfhuizen from November 8 to 10. In the same week, HilverdaFlorist invites visitors to the open days in the show greenhouses at Dwarsweg 15 in De Kwakel.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

On September 5, 2023 President of Moldova, Maia Sandu, visited HilverdaFlorist in De Kwakel during her visit to the Netherlands. HilverdaFlorist focuses on breeding, propagating and supplying of starting materials for a range of both Cut Flowers and Pot and Garden plants worldwide.

The HilverdaFlorist team was proud to show Sandu the innovative company and were delighted to share their enthusiasm for the horticultural industry. Sandu, known for her commitment to the industry, aims to collaborate with Dutch companies to develop the horticulture industry in Moldova.

HilverdaFlorist Commercial Director Bart Sneek and Sales Manager Jan Jorrit Eveleens gave a tour through the facilities and on top of that even named one of the Gerbera introductions ‘Sandu’. While walking through the Gerbera-, Cut Flower and Pot & Garden show greenhouses in full bloom, visions for a flourishing, green future were discussed.

In addition to visiting HilverdaFlorist, President Sandu met with Prime Minister Mark Rutte and Queen Maxima, and she visited the World Horti Center and the University of Wageningen this week. HilverdaFlorist looks forward to a successful trade relationship with growers and other stakeholders in Moldova. Together, we can nurture the growth of this vital industry.

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon^® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise^® and Inticancha^® introductions in striking colour combinations.

Visit FlowerTrials^®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials^® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

22 MAY, DE KWAKEL, THE NETHERLANDS – Murara Plants wins an award as best practice in the Renewable Energy (small consumer) category during the 19^th Energy Management Awards (EMA) in Nairobi, Kenya. Murara Plants is a subsidiary of HilverdaFlorist for an extensive range of cut flowers, pot plants and garden plants.

The EMA Awards are organised by the Association of Manufactures of Kenya, to recognize companies that have significantly reduces their energy usage by implementing energy-efficient methods and technologies.

The implementation of several energy-saving measures including solar power, the use of modern energy-saving bulbs and employee training on energy management and conservation measures helped Murara Plants reduce energy usage by -42%.

The organization’s exemplary performance in the renewable energy (small consumer) category was clearly demonstrated through the successful audits conducted, placing Murara Plants at the forefront as the best practice.

Discover more about Murara Plants.

8 MAY, DE KWAKEL, THE NETHERLANDS – Murara Plants, subsidiary of HilverdaFlorist, won the annual DOSH Awards in the Agricultural sector in Kenya. The DOSH Awards is an annual event organised by the Ministry of Labour under the Directorate of Occupational Health and Safety.

This year’s theme was ‘A safe and healthy working environment is a fundamental principle and right at work’. In order to embrace a future of work that prioritizes human needs and adapts to the constantly evolving world, it is imperative to recognize that occupational safety and health (OSH) can no longer be viewed as an optional extra.

About Murara Plants Ltd

Located in Kericho in the highlands to the west of the Kenya’s Great Rift Valley at an altitude of approximately 2,100 meters above the sea level, Murara Plants Kenya is situated against the edge of The Mau Forest and surrounded by tea plantations.

Worker’s welfare and Corporate Social Responsibility/Community Projects are highly valued at Murara Plants. These include, among others:

• Periodic trainings for staff (on policies, Safety and Health procedures, hygiene, HIV/AIDS and wellness, Covid-19, and financial management, among others).
• Provision of housing, individual kitchen gardens to promote growing vegetables and sufficient supply of clean water free of charge.
• The provision of a well-equipped integrated crèche facility where employees’ kids are taken care of between the age of 6 months to 3 years.
• A Nursery school at the proximity of the workplace with a serene environment where employees kids between the ages of 4 – 5 are schooled for pre-establishment before proceeding to primary school.

Read more about Murara Plants Ltd’s values at muraraplants.com.

14 APRIL 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist now offers a digital knowledge base, aimed at providing a wealth of information and expertise to the entire market. The knowledge base, which is accessible via the HilverdaFlorist website, is a comprehensive resource for anyone interested in the horticultural industry.

The knowledge base covers a wide range of topics, including cultural research, product information, the HilverdaFlorist team, industry trends, sustainability, innovation, and more. Launching this source of information is in line with the commitment to providing the best possible support and service to customers, partners and other stakeholders within the industry.

By making this content easily accessible, HilverdaFlorist strives to empower them with both inspiring and informative articles. It is expected to be a valuable resource for growers, florists, and other industry professionals, as well as for anyone interested in learning more about the world of flowers and plants.

From now on, various articles will be added to the knowledge base to keep expanding it. Visit the knowledge base here and stay tuned for flourishing content!

Are you looking for specific information about our assortment or other topics within the knowledge base? Please contact marketing@hilverdaflorist.com

26 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – Together with colleagues, partners and clients, HilverdaFlorist officially opened its new production location at Achterweg 62 in De Kwakel with the Future is HERE event on Thursday 22 September. During the diverse afternoon programme, which included a speech by Arthur Koekkoek (Director Operations, R&D and Supply Chain) and guided site tours, visitors where informed about the new greenhouse facilities.

The future-proof production location of an additional 3 hectares, features the latest techniques in smart growing, with a clear focus on durability, efficiency, hygiene and energy reduction. Young plants are processed in the fully automated location. After planting them, they are mechanically transported to the greenhouse with the Automated 2D shuttle system. A promising step towards efficient production. With this new production location, HilverdaFlorist is ready for the future and able to respond better to the changing market conditions and customer demand.

Official opening
After a period of design and realisation, the new production location was officially opened by councillor Jan Hazen of Uithoorn and Arthur Koekkoek. A large turnout of colleagues and invitees witnessed the spectacular opening. Arthur Koekkoek: “The future is built by our expectations and possibilities to take on challenges. In times like these, with lots of uncertainties it is important to keep in touch. In addition to our individual responsibilities, we should look at how we can make each other stronger by working together. The choice to get together today was therefore quickly made. We, as HilverdaFlorist, with our new buildings and strong partnerships, are confident to be successful. The “Future is HERE” also refers to your presence. To have all our colleagues, clients, partners and suppliers gathered together, especially now, we can proudly say: The Future is HERE!”

Building the future together
Various partners who contributed to the realisation of the facility were present during the afternoon to inform visitors about their business activities. From innovative lighting products by Dutch Lightning Innovations to crop protection solutions by Koppert. Also present were Bosman van Zaal, Robur, Maangroup, Klasmann, Stolze, Royal Brinkman and the Hilverda Foundation. During a “Meet & Greet” session, the visitors had the chance to catch up with colleagues from the sector over a drink and a snack.

The next occasion to visit HilverdaFlorist is during their Novelty Days in week 45. From 7 to 11 November HilverdaFlorist showcases its cut flower novelties at their location at Dwarsweg 15 in De Kwakel. In the same week the company presents at the Trade Fair Aalsmeer and subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenya) will take part in the International Floriculture Trade Fair (IFTF) in Vijfhuizen.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

12 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation. Both catalogues display lots of new colour additions, enhanced key features, surprising versatility and background information presented by HilverdaFlorist’s assortment managers, marketing and R&D managers, breeders and managing directors of its subsidiaries.

The Gerbera Catalogue 2023 provides a detailed overview of new varieties and proven performers in Standard, Mini, Pomponi®, Piccolini® and FireworX® Gerberas. This year HilverdaFlorist has chosen to bundle all other cut flower product groups in one comprehensive catalogue, aiming to inspire their clients and give them plenty of interesting options to diversify their product ranges. The Cut Flower Catalogue 2023 covers the full line-up of Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium and Scabiosa. Both catalogues are available in print and digitally on www.hilverdaflorist.com.

Novelties in bloom

Around the same time as the launch of the new catalogue, the varieties in the Gerbera show greenhouse in De Kwakel (NL) start to flower. The first occasion to see all the new season introductions in bloom, will be week 45 in the Netherlands. From 9 to 11 November HilverdaFlorist showcases its novelties during the Royal FloraHolland Trade Fair in Aalsmeer. Subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenia) will be present at the International Floriculture Trade Fair (IFTF) in Vijfhuizen. Moreover, in the same week from 7 to 11 November HilverdaFlorist welcomes its visitors during the HilverdaFlorist Novelty Days at Dwarsweg 15 in De Kwakel. With bold show presentations and the company’s team of area sales managers, sales support, crop advisors, breeders and marketeers present, this is the best place to get an in-depth overview of the wide cut flower product range and all its possibilities for the future.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production. This successful partnership has resulted in a strategic step for both companies; the acquisition of the complete gerbera Royal series by HilverdaFlorist.

HilverdaFlorist will continue with the breeding activities and seed production as initiated last year, and in addition will take over the sales starting of November 1st 2022.

The hybrid Royal series is a perfect addition to the strong Pot Gerbera assortment of HilverdaFlorist. Royal is an established brand with a long successful history. It’s known for its high uniformity, strong colors and suitability for larger pot sizes. Combined with the current assortment of FloriLine and Sundayz, HilverdaFlorist confirms to have the strongest assortment in uniformity, genetics and diverse pot sizes to meet any customer demand.

Both family businesses have a long shared history and have collaborated strategically in many areas for years. Royal’s new fit with HilverdaFlorist helps the gerbera specialist to maintain a strong position in a rapidly changing pot gerbera market and allows Takii to develop in other emerging pot- and bedding segments. Takii and HilverdaFlorist work closely together to ensure a smooth transition that safeguards the delivery of excellent quality material.

HilverdaFlorist Colombia S.A.S.

HilverdaFlorist Colombia is the young plant supplier of the complete Hilverda Florist cut flowers assortment in Latin America. HilverdaFlorist Colombia is a subsidiary of HilverdaFlorist located in The Netherlands.

Ball Colombia Ltda.

Ball Colombia Ltda. as part of the Ball Horticultural group, distributes seeds, plugs, cuttings and TC plants in Central and South America as well as Kenya and Ethiopia, offering our own genetics and representing third parties in the region.