Meet Dianthus Picture Perfect^®!

Picture Perfect^® is the most photogenic Dianthus turning every home and garden into a Picture Perfect^® setting. This stunning variety offers a memorable touch with its adorable magenta and dark red blooms. These appear many at a time and flower for a prolonged period. The firm plants of Picture Perfect^® are uniform to grow and comes with a catchy branding concept, making it ideal for retail!

Planted in full soil, Picture Perfect^® thrives as a perennial, offering its lively blooms year after year, flowering from Spring to early Autumn. Indoors, Picture Perfect^® will cheer up any interior with a great shelf life, making it a great choice for gifts as well. From Mother’s and Father’s Day to Valentine’s Day and housewarming parties, Picture Perfect^® brings a smile to everyone’s face.

Picture Perfect^® branding

The Picture Perfect^® branding concept gives growers, retail and florists everything they need to share the story of this eye-catching Dianthus. Ready-to-print promotional materials have been designed and both pot designs and labels are available. Contact marketing@hilverdaflorist.com for more information.

Picture Perfect^® website & social media

To inspire consumers, a Picture Perfect^® website has been developed. On this website, consumers will find information about the plant, care tips and inspiration. Also, lovers of this plant can check out Picture Perfect^®‘s online community on Facebook and Instagram.

Picture Perfect^® genetics

Picture Perfect^® consists of a unique set of characteristics that creates a pretty pink, yet very robust variety. This perennial (until -5 °C) Dianthus has a remarkably high number of flowers and also offers a relatively long flowering period, compared to similar type Dianthus. Trials over the past period have shown promising results, and now Picture Perfect® is ready to conquer the market!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

5 JUNE 2024, DE KWAKEL, THE NETHERLANDS – Packed with surprising novelties, improved genetics and new retail concepts, the Pot, Patio & Garden catalogue 2025 – 2026 of HilverdaFlorist is now available. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, the company strives to develop varieties that are relevant, distinctive and add value to the entire market.

For Pot, Patio & Garden, HilverdaFlorist offers an assortment in Alstroemeria, Dianthus, Echinacea, Gerbera (indoor and garden), Helleborus and Salvia. All coming in their own brand series. From this year on, the HilverdaFlorist assortment will be presented in a combined catalogue covering both 2025 and 2026. Every other year, an intermediate issue will be published to share novelties and exits in the assortment. This development is in line with HilverdaFlorist\s innovative and sustainable view of the future.

New retail concepts

Remarkable this year in the catalogue, are four new branding concepts developed for retail. The already established garden Gerbera Garvinea® Series, Alstroemeria Inticancha® Series and Salvia Salgoon® Series got a new look and feel, to be seen in the designs of pots and labels, among others.

Besides these existing series, there is also a completely new product, with a stand-alone concept being introduced. With Dianthus Picture Perfect®, HilverdaFlorist offers a new strong Dianthus variety on the market, with attractive and unique branding concept. The launch of this brand will take place during FlowerTrials® in week 24. HilverdaFlorist looks forward to further establishing these concepts in the market together with growers and retail.

Novelties

The 2025 – 2026 catalogue is fully packed with exciting novelties. From Garvinea® Sweet Chili – the first red with a black center within the series, to various Dianthus Sunflor® and Beauties® additions and five(!) bold Echinacea MOOODZ® colour additions and much more. Download the new catalogue here.

Visit FlowerTrials®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials® 2024. Visit the HilverdaFlorist show from June 11 – 14 and get to know the new assortment and branding concepts. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

2 MAY 2024, DE KWAKEL, THE NETHERLANDS – Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. The flower was developed and marketed through collaboration between HilverdaFlorist and H.M. Tesselaar (Horti Partners) and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

High-promising variety

White Swan is ready to conquer the market with its fresh, bright white coloured flowers. These come from a high number of buds per branch and have a vase life of over 2 weeks. With its heavy quality and very high production, White Swan is a real asset to the market.

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

White Swan stands out!

Of course, the first supply of White Swan cannot go unnoticed. So you will see White Swan feathers and other promotional materials passing here and there at Royal FloraHolland. In the coming months, this variety will be widely available through H.M. Tesselaar and Siem Knol Alstroemeria, from week 30 also at Hoogenboom Alstroemeria. Would you like to know more about White Swan? Contact Co Overduin (c.overduin@hilverdaflorist.com).

Alstroemeria and sustainability

Growing Alstroemeria is one of the most sustainable cultivations in the Netherlands. Alstroemeria can be grown relatively cold and therefore requires comparatively less energy. Breeding also focuses on optimising varieties for cold(er) cultivation, extending production cycles and extending vase life.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: www.hilverdaflorist.com.

Scabiosa Virtuoso® Saura, developed by breeding company HilverdaFlorist, is now available at grower Marginpar. After signing an exclusive licensing agreement for the production in Africa in July last year, the first flowers will soon be harvested from Marginpar’s fields in Kenya. From this moment on, the colourful masterpiece Saura will be available to florists year-round.

Marginpar is constantly looking for exceptional flowers to make a difference. By collaborating with various breeders, the company offers the most complete range possible for florists. After careful selection, Saura, bred by HilverdaFlorist is one of the latest additions to the range.

Propagation and production of young planting material for this variety is done by Murara Plants Kenya, subsidiary of HilverdaFlorist. Murara Plants is a leading specialist in the African market for cut flowers as well as potted and garden plants. “We are extremely proud and grateful for this partnership and look forward to making it flourish even more in the future,” says Eric Bouman, Managing Director Murara Plants Kenya.

About Scabiosa Virtuoso^®

Saura is part of the recently rebranded Virtuoso® Series. “Each flower is a living masterpiece, named after a famous artist.” This variety is a long-lasting, fascinating flower that adds exactly the desired depth and texture you’re looking for. They gradually open until they reach their full size. Its name is in honour of Antonio Saura, a Spanish painter. Fittingly, he was known for his colourful work, full of texture, and often abstract.

HilverdaFlorist & Marginpar

Marginpar and HilverdaFlorist have a long-standing relationship, with several HilverdaFlorist varieties already part of the Marginpar range. This collaboration, originally started with the Limonium Diamond series, is now further strengthened with the addition of Scabiosa Virtuosa® Saura. Both parties look forward to continuing this thriving collaboration.

4 MARCH 2024, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea^®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.

New Garvinea^® branding

After a long history, which includes the discovery of the Gerbera in South Africa in 1737, Florist Holland started a breeding program for Garvinea^® exactly 25 years ago. This program involved extensive selection criteria aimed at marketing a sustainable product with optimal performance for both growers and consumers. Garvinea^® is now entering a new phase. Packaged in a cheerful and attractive branding concept, Garvinea^® is ready to provide consumers with a unique experience.

The new Garvinea^® look can be recognised by the playful, black and white garden illustrations. On the new website, visitors imagine themselves in a digital garden full of Garvinea^®, with care tips and inspiration. “With the launch of this website and branding concept, we want to provide gardeners worldwide with even more knowledge about what makes Garvinea® unique in the market. This is something that these series, with among other things their impressive flowering period and great natural resistance, certainly deserve”, says Denise van Kampen – Marketing Manager at HilverdaFlorist.

Growers can now benefit from the new Garvinea^® concept in promoting their Garvinea^® assortment. HilverdaFlorist looks forward to continuing the story of Garvinea^® together with ready-to-use designs. As a grower or retailer, you can benefit from this unique concept as of today. HilverdaFlorist’s marketing team (marketing@hilverdaflorist.com) is at your service, to support and provide you with the tools, guidance and support you need.

Garvinea^® in a nutshell

Garvinea^® is already settled in the worldwide market for garden plants. Besides the well-known daisy flowers from the Garvinea^® Sweet Series, large double flowers can be found in the Garvinea^® Majestic Series and smaller flowers in the Cheeky Series. All three are known for their impressive flowering period from early spring until the first frost, making them a true gem for the market. Each plant produces up to 100 flowers per year. Perfect for handpicked flowers from the garden!

The flowers of Garvinea^® are real pollinator magnets! Butterflies and bees will love them and make their contribution to the ecosystem. Organic gardening becomes easy, because Garvinea® has high resistance to pests and diseases.  “It’s natural resistance, suitability for cold and biological cultivation makes Garvinea^® a relatively sustainable choice”, says Jan Jorrit Eveleens – Assortment Manager Garvinea^® at HilverdaFlorist.

Visit the California Spring Trials (USA) & FlowerTrials (NL)

Check out the new Garvinea® concept and discuss the possibilities for you with the HilverdaFlorist team during your visit to CAST (March 20 – 23, Salinas, California) or/and the FlowerTrials (June 11 – 14, De Kwakel, The Netherlands).

Visit www.garvinea.com
Follow Garvinea® on Instagram & Facebook

Contact marketing@hilverdaflorist.com for more information or questions.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

13 DECEMBER 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist welcomes you to the world of well-known grand masters that inspire us all. From great musicians to luminaries in the world of painting and movies. They can now be found in the Scabiosa Virtuoso^® Series. The long-lasting, fascinating pincushion flowers are here to impress just like their masterpieces.

About Scabiosa Virtuoso^®

Scabiosa Virtuoso^® varieties bring desired depth and structure, flowering gradually to their full size and leaving an everlasting impression. Explore the breath-taking array of vibrant and dazzling colours within the collection. With their high ornamental value, these varieties serve as the ideal foundation for endless creativity for florists and other enthusiasts  to create their own masterpieces.

Trade Fair Aalsmeer & IFTF Vijfhuizen

A sneak preview of the Virtuoso^® branding concept was presented during the Royal FloraHolland Trade Fair Aalsmeer and the IFTF in Vijfhuizen (NL). Here, many visitors from around the world got their first glimpses of these greats.

Virtuoso^® assortment

The Virtuoso® series stems from an established Scabiosa range from HilverdaFlorist that was expanded this year with improved genetics after which it received its new name. New to the 2024 Virtuoso^® collection are the lavender-coloured Bernini and a unique deep-purple coloured Verdi.

Scabiosa Virtuoso^® promotions

Are you a grower, exporter, trader or florist and would you like to highlight your Scabiosa Virtuoso^® range through this brand new concept? Our team is ready to assist you and inform you about the possibilities. Contact marketing@hilverdaflorist.com to start working on your own masterpiece.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon^® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise^® and Inticancha^® introductions in striking colour combinations.

Visit FlowerTrials^®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials^® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

12 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation. Both catalogues display lots of new colour additions, enhanced key features, surprising versatility and background information presented by HilverdaFlorist’s assortment managers, marketing and R&D managers, breeders and managing directors of its subsidiaries.

The Gerbera Catalogue 2023 provides a detailed overview of new varieties and proven performers in Standard, Mini, Pomponi®, Piccolini® and FireworX® Gerberas. This year HilverdaFlorist has chosen to bundle all other cut flower product groups in one comprehensive catalogue, aiming to inspire their clients and give them plenty of interesting options to diversify their product ranges. The Cut Flower Catalogue 2023 covers the full line-up of Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium and Scabiosa. Both catalogues are available in print and digitally on www.hilverdaflorist.com.

Novelties in bloom

Around the same time as the launch of the new catalogue, the varieties in the Gerbera show greenhouse in De Kwakel (NL) start to flower. The first occasion to see all the new season introductions in bloom, will be week 45 in the Netherlands. From 9 to 11 November HilverdaFlorist showcases its novelties during the Royal FloraHolland Trade Fair in Aalsmeer. Subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenia) will be present at the International Floriculture Trade Fair (IFTF) in Vijfhuizen. Moreover, in the same week from 7 to 11 November HilverdaFlorist welcomes its visitors during the HilverdaFlorist Novelty Days at Dwarsweg 15 in De Kwakel. With bold show presentations and the company’s team of area sales managers, sales support, crop advisors, breeders and marketeers present, this is the best place to get an in-depth overview of the wide cut flower product range and all its possibilities for the future.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production. This successful partnership has resulted in a strategic step for both companies; the acquisition of the complete gerbera Royal series by HilverdaFlorist.

HilverdaFlorist will continue with the breeding activities and seed production as initiated last year, and in addition will take over the sales starting of November 1st 2022.

The hybrid Royal series is a perfect addition to the strong Pot Gerbera assortment of HilverdaFlorist. Royal is an established brand with a long successful history. It’s known for its high uniformity, strong colors and suitability for larger pot sizes. Combined with the current assortment of FloriLine and Sundayz, HilverdaFlorist confirms to have the strongest assortment in uniformity, genetics and diverse pot sizes to meet any customer demand.

Both family businesses have a long shared history and have collaborated strategically in many areas for years. Royal’s new fit with HilverdaFlorist helps the gerbera specialist to maintain a strong position in a rapidly changing pot gerbera market and allows Takii to develop in other emerging pot- and bedding segments. Takii and HilverdaFlorist work closely together to ensure a smooth transition that safeguards the delivery of excellent quality material.