Alstroemeria White Swan from Dutch growers now available at Royal FloraHolland

Alstroemeria White Swan from Dutch growers now available at Royal FloraHolland

All about this promising variety

2 MAY 2024, DE KWAKEL, THE NETHERLANDS – Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. The flower was developed and marketed through collaboration between HilverdaFlorist and H.M. Tesselaar (Horti Partners) and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

High-promising variety

White Swan is ready to conquer the market with its fresh, bright white coloured flowers. These come from a high number of buds per branch and have a vase life of over 2 weeks. With its heavy quality and very high production, White Swan is a real asset to the market.

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

White Swan stands out!

Of course, the first supply of White Swan cannot go unnoticed. So you will see White Swan feathers and other promotional materials passing here and there at Royal FloraHolland. In the coming months, this variety will be widely available through H.M. Tesselaar and Siem Knol Alstroemeria, from week 30 also at Hoogenboom Alstroemeria. Would you like to know more about White Swan? Contact Co Overduin (c.overduin@hilverdaflorist.com).

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Alstroemeria and sustainability

Growing Alstroemeria is one of the most sustainable cultivations in the Netherlands. Alstroemeria can be grown relatively cold and therefore requires comparatively less energy. Breeding also focuses on optimising varieties for cold(er) cultivation, extending production cycles and extending vase life.

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HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: www.hilverdaflorist.com.

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Scabiosa Virtuoso® Saura now exclusively available at Marginpar

Scabiosa Virtuoso® Saura, developed by breeding company HilverdaFlorist, is now available at grower Marginpar. After signing an exclusive licensing agreement for the production in Africa in July last year, the first flowers will soon be harvested from Marginpar’s fields in Kenya. From this moment on, the colourful masterpiece Saura will be available to florists year-round.

Marginpar is constantly looking for exceptional flowers to make a difference. By collaborating with various breeders, the company offers the most complete range possible for florists. After careful selection, Saura, bred by HilverdaFlorist is one of the latest additions to the range.

Propagation and production of young planting material for this variety is done by Murara Plants Kenya, subsidiary of HilverdaFlorist. Murara Plants is a leading specialist in the African market for cut flowers as well as potted and garden plants. “We are extremely proud and grateful for this partnership and look forward to making it flourish even more in the future,” says Eric Bouman, Managing Director Murara Plants Kenya.

Scabiosa Virtuoso Saura Marginpar HilverdaFlorist

About Scabiosa Virtuoso®

Saura is part of the recently rebranded Virtuoso® Series. “Each flower is a living masterpiece, named after a famous artist.” This variety is a long-lasting, fascinating flower that adds exactly the desired depth and texture you’re looking for. They gradually open until they reach their full size. Its name is in honour of Antonio Saura, a Spanish painter. Fittingly, he was known for his colourful work, full of texture, and often abstract.

HilverdaFlorist & Marginpar

Marginpar and HilverdaFlorist have a long-standing relationship, with several HilverdaFlorist varieties already part of the Marginpar range. This collaboration, originally started with the Limonium Diamond series, is now further strengthened with the addition of Scabiosa Virtuosa® Saura. Both parties look forward to continuing this thriving collaboration.

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HilverdaFlorist launches Garvinea® website and branding concept

Discover the colourful world of these garden Gerberas

4 MARCH 2024, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.


New Garvinea® branding

After a long history, which includes the discovery of the Gerbera in South Africa in 1737, Florist Holland started a breeding program for Garvinea® exactly 25 years ago. This program involved extensive selection criteria aimed at marketing a sustainable product with optimal performance for both growers and consumers. Garvinea® is now entering a new phase. Packaged in a cheerful and attractive branding concept, Garvinea® is ready to provide consumers with a unique experience.

The new Garvinea® look can be recognised by the playful, black and white garden illustrations. On the new website, visitors imagine themselves in a digital garden full of Garvinea®, with care tips and inspiration. “With the launch of this website and branding concept, we want to provide gardeners worldwide with even more knowledge about what makes Garvinea® unique in the market. This is something that these series, with among other things their impressive flowering period and great natural resistance, certainly deserve”, says Denise van Kampen – Marketing Manager at HilverdaFlorist.

Growers can now benefit from the new Garvinea® concept in promoting their Garvinea® assortment. HilverdaFlorist looks forward to continuing the story of Garvinea® together with ready-to-use designs. As a grower or retailer, you can benefit from this unique concept as of today. HilverdaFlorist’s marketing team (marketing@hilverdaflorist.com) is at your service, to support and provide you with the tools, guidance and support you need.

Garvinea® in a nutshell

Garvinea® is already settled in the worldwide market for garden plants. Besides the well-known daisy flowers from the Garvinea® Sweet Series, large double flowers can be found in the Garvinea® Majestic Series and smaller flowers in the Cheeky Series. All three are known for their impressive flowering period from early spring until the first frost, making them a true gem for the market. Each plant produces up to 100 flowers per year. Perfect for handpicked flowers from the garden!

The flowers of Garvinea® are real pollinator magnets! Butterflies and bees will love them and make their contribution to the ecosystem. Organic gardening becomes easy, because Garvinea® has high resistance to pests and diseases.  “It’s natural resistance, suitability for cold and biological cultivation makes Garvinea® a relatively sustainable choice”, says Jan Jorrit Eveleens – Assortment Manager Garvinea® at HilverdaFlorist.

Visit the California Spring Trials (USA) & FlowerTrials (NL)

Check out the new Garvinea® concept and discuss the possibilities for you with the HilverdaFlorist team during your visit to CAST (March 20 – 23, Salinas, California) or/and the FlowerTrials (June 11 – 14, De Kwakel, The Netherlands).

Visit www.garvinea.com
Follow Garvinea® on Instagram & Facebook

Contact marketing@hilverdaflorist.com for more information or questions.

 

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

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HilverdaFlorist launches Scabiosa branding concept: Virtuoso®

A world full of grand masters

13 DECEMBER 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist welcomes you to the world of well-known grand masters that inspire us all. From great musicians to luminaries in the world of painting and movies. They can now be found in the Scabiosa Virtuoso® Series. The long-lasting, fascinating pincushion flowers are here to impress just like their masterpieces.

About Scabiosa Virtuoso®

Scabiosa Virtuoso® varieties bring desired depth and structure, flowering gradually to their full size and leaving an everlasting impression. Explore the breath-taking array of vibrant and dazzling colours within the collection. With their high ornamental value, these varieties serve as the ideal foundation for endless creativity for florists and other enthusiasts  to create their own masterpieces.

Trade Fair Aalsmeer & IFTF Vijfhuizen

A sneak preview of the Virtuoso® branding concept was presented during the Royal FloraHolland Trade Fair Aalsmeer and the IFTF in Vijfhuizen (NL). Here, many visitors from around the world got their first glimpses of these greats.

Virtuoso® assortment

The Virtuoso® series stems from an established Scabiosa range from HilverdaFlorist that was expanded this year with improved genetics after which it received its new name. New to the 2024 Virtuoso® collection are the lavender-coloured Bernini and a unique deep-purple coloured Verdi.

Scabiosa Virtuoso® promotions

Are you a grower, exporter, trader or florist and would you like to highlight your Scabiosa Virtuoso® range through this brand new concept? Our team is ready to assist you and inform you about the possibilities. Contact marketing@hilverdaflorist.com to start working on your own masterpiece.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

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HilverdaFlorist launches new Pot, Patio & Garden catalogue for 2024

Superior starting materials to stand out from the crowd

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise® and Inticancha® introductions in striking colour combinations.

Visit FlowerTrials®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

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Press release: HilverdaFlorist launches new catalogues

HilverdaFlorist launches new catalogues 2023

12 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation. Both catalogues display lots of new colour additions, enhanced key features, surprising versatility and background information presented by HilverdaFlorist’s assortment managers, marketing and R&D managers, breeders and managing directors of its subsidiaries.

The Gerbera Catalogue 2023 provides a detailed overview of new varieties and proven performers in Standard, Mini, Pomponi®, Piccolini® and FireworX® Gerberas. This year HilverdaFlorist has chosen to bundle all other cut flower product groups in one comprehensive catalogue, aiming to inspire their clients and give them plenty of interesting options to diversify their product ranges. The Cut Flower Catalogue 2023 covers the full line-up of Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium and Scabiosa. Both catalogues are available in print and digitally on www.hilverdaflorist.com.

Novelties in bloom

Around the same time as the launch of the new catalogue, the varieties in the Gerbera show greenhouse in De Kwakel (NL) start to flower. The first occasion to see all the new season introductions in bloom, will be week 45 in the Netherlands. From 9 to 11 November HilverdaFlorist showcases its novelties during the Royal FloraHolland Trade Fair in Aalsmeer. Subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenia) will be present at the International Floriculture Trade Fair (IFTF) in Vijfhuizen. Moreover, in the same week from 7 to 11 November HilverdaFlorist welcomes its visitors during the HilverdaFlorist Novelty Days at Dwarsweg 15 in De Kwakel. With bold show presentations and the company’s team of area sales managers, sales support, crop advisors, breeders and marketeers present, this is the best place to get an in-depth overview of the wide cut flower product range and all its possibilities for the future.

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HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.

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HilverdaFlorist acquires Royal series from Takii

HilverdaFlorist acquires Royal series from Takii

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production. This successful partnership has resulted in a strategic step for both companies; the acquisition of the complete gerbera Royal series by HilverdaFlorist.

HilverdaFlorist will continue with the breeding activities and seed production as initiated last year, and in addition will take over the sales starting of November 1st 2022.

The hybrid Royal series is a perfect addition to the strong Pot Gerbera assortment of HilverdaFlorist. Royal is an established brand with a long successful history. It’s known for its high uniformity, strong colors and suitability for larger pot sizes. Combined with the current assortment of FloriLine and Sundayz, HilverdaFlorist confirms to have the strongest assortment in uniformity, genetics and diverse pot sizes to meet any customer demand.

Both family businesses have a long shared history and have collaborated strategically in many areas for years. Royal’s new fit with HilverdaFlorist helps the gerbera specialist to maintain a strong position in a rapidly changing pot gerbera market and allows Takii to develop in other emerging pot- and bedding segments. Takii and HilverdaFlorist work closely together to ensure a smooth transition that safeguards the delivery of excellent quality material.

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24 unique introductions

in online magazine

24 unique introductions in exclusive online magazine

We’re proud to present our first online magazine packed with exclusive information, photography and videos of our new pot, patio and garden introductions. As you can expect from us our introductions are cutting-edge genetics and premium varieties for the grower, wholesale, retail and consumer.

Don’t take our word for it, go see for yourself!

 

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HilverdaFlorist and Takii join forces to accelerate pot gerbera breeding

HilverdaFlorist and Takii join forces to accelerate pot gerbera breeding

HilverdaFlorist and Takii extend their existing relationship with a collaboration on pot gerbera breeding. By joining forces, the companies aim to meet customer demand in a rapidly changing pot gerbera market.

Takii successfully runs a pot gerbera breeding program that has led to numerous introductions such as the hybrid Royal series. As the gerbera specialist, HilverdaFlorist is the perfect match for incorporating this breeding program into their breeding location in the Netherlands and driving seed production.

Both family businesses have a long shared history and have been collaborating in other areas. This strategic collaboration is only a logical step and will benefit from the expertise of both sides.

The collaboration is only based on breeding activities and seed production. Sales of the pot gerbera Royal will continue through Takii and the Flori Line and Sundayz exclusively through HilverdaFlorist.

HilverdaFlorist

HilverdaFlorist focuses on the breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. This is done with a strong drive and focus on innovation. HilverdaFlorist is the supplier of high-quality young plant material suitable for every climate and cultivation requirements.

Takii

Takii is one of the world’s leading breeders of vegetables and ornamental plants. Driven by their corporate philosophy, embodied in their slogan “Creating tomorrow today”, Takii is committed to create, produce and supply high-value varieties and excellent service to benefit their customers.

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California Spring Trials: introductions 2021

California Spring Trials: introductions 2021

This year is unlike any other. Normally we would meet each other during the California Spring Trials and talk about the upcoming season. The whole industry is facing challenges and is working hard to deal with the consequences of the COVID-19 outbreak.

Even though we won’t be meeting each other in California, we would still like to share with you the new genetics and products that HilverdaFlorist has to offer for 2021!

We realise that the upcoming sales season will be one with many challenges. We are here to support you in any way we can. Do not hesitate to contact us with your questions or concerns.

Together we will get ready for the future that will flourish once again. 

Garvinea Cheeky Series

The Garvinea Cheeky Series is completely new in the Garvinea Garden Gerbera Assortment. Garvinea Cheeky has a compact crop and shows its cheeky mini flowers from spring till frost. The mini-flowered series consists of four strong colours; Magenta, Orange, Red and Yellow. The strong Garvinea genetics is the basis of this uniform plant.

Don’t be misled by the cuteness, because the Cheeky Series produces the highest flower count of all the Garvinea Series.

HilverdaFlorist Garvinea Garden Gerbera Cheeky Series

Garvinea Majestic Series

The Garvinea Majestic Series is a great addition to the Garvinea Garden Gerbera assortment. The Garvinea Majestic Series is a strong garden plant with elegant double flowers. This magnificent series consists of three colours: yellow, light pink and burgundy. As you can expect from a Garvinea it creates long-lasting flowers, attracts friendly pollinators and has great weather tolerance.

The double flowered Majestic are an extraordinary sight in every garden and border.

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Patio Gerbera Glorious Series

The Patio Gerbera Glorious is a diva on your patio. The stylish and voluminous plants, with stunning double flowers up to 6″, stand out in the crowd and catch everyone’s eye on a terrace or patio. This series contains four bright colors: yellow, orange, purple and white. Perfect to combine in a mixed patio planter or to be used as stand alone.

With its show-stopping flowers Patio Gerbera Glorious are a true retail favorite.

HilverdaFlorist - Patio Gerbera Glorious

Salgoon Strawberry Lake

Strawberry Lake is a unique red in the Salvia Salgoon Series. It’s a vigorous plant with great foliage and many vibrant flowers. The strong red calyxes and magenta flowers retain its colour. The Salvia Salgoon keeps on growing even without pruning stems. The Salgoon Series consists of the colors: purple, blue, dark rose and magenta red. These varieties consist of the same genetics and grows uniformly and have a heavy bloom set.

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