HilverdaFlorist Pot, Patio & Garden Catalogue 2024 (2)

HilverdaFlorist launches new Pot, Patio & Garden catalogue for 2024

Superior starting materials to stand out from the crowd

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise® and Inticancha® introductions in striking colour combinations.

Visit FlowerTrials®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

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Press release: HilverdaFlorist launches new catalogues

HilverdaFlorist launches new catalogues 2023

12 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation. Both catalogues display lots of new colour additions, enhanced key features, surprising versatility and background information presented by HilverdaFlorist’s assortment managers, marketing and R&D managers, breeders and managing directors of its subsidiaries.

The Gerbera Catalogue 2023 provides a detailed overview of new varieties and proven performers in Standard, Mini, Pomponi®, Piccolini® and FireworX® Gerberas. This year HilverdaFlorist has chosen to bundle all other cut flower product groups in one comprehensive catalogue, aiming to inspire their clients and give them plenty of interesting options to diversify their product ranges. The Cut Flower Catalogue 2023 covers the full line-up of Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium and Scabiosa. Both catalogues are available in print and digitally on www.hilverdaflorist.com.

Novelties in bloom

Around the same time as the launch of the new catalogue, the varieties in the Gerbera show greenhouse in De Kwakel (NL) start to flower. The first occasion to see all the new season introductions in bloom, will be week 45 in the Netherlands. From 9 to 11 November HilverdaFlorist showcases its novelties during the Royal FloraHolland Trade Fair in Aalsmeer. Subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenia) will be present at the International Floriculture Trade Fair (IFTF) in Vijfhuizen. Moreover, in the same week from 7 to 11 November HilverdaFlorist welcomes its visitors during the HilverdaFlorist Novelty Days at Dwarsweg 15 in De Kwakel. With bold show presentations and the company’s team of area sales managers, sales support, crop advisors, breeders and marketeers present, this is the best place to get an in-depth overview of the wide cut flower product range and all its possibilities for the future.

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HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.

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HilverdaFlorist acquires Royal series from Takii

HilverdaFlorist acquires Royal series from Takii

HilverdaFlorist is pleased to announce the acquisition of the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production. This successful partnership has resulted in a strategic step for both companies; the acquisition of the complete gerbera Royal series by HilverdaFlorist.

HilverdaFlorist will continue with the breeding activities and seed production as initiated last year, and in addition will take over the sales starting of November 1st 2022.

The hybrid Royal series is a perfect addition to the strong Pot Gerbera assortment of HilverdaFlorist. Royal is an established brand with a long successful history. It’s known for its high uniformity, strong colors and suitability for larger pot sizes. Combined with the current assortment of FloriLine and Sundayz, HilverdaFlorist confirms to have the strongest assortment in uniformity, genetics and diverse pot sizes to meet any customer demand.

Both family businesses have a long shared history and have collaborated strategically in many areas for years. Royal’s new fit with HilverdaFlorist helps the gerbera specialist to maintain a strong position in a rapidly changing pot gerbera market and allows Takii to develop in other emerging pot- and bedding segments. Takii and HilverdaFlorist work closely together to ensure a smooth transition that safeguards the delivery of excellent quality material.

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24 unique introductions

in online magazine

24 unique introductions in exclusive online magazine

We’re proud to present our first online magazine packed with exclusive information, photography and videos of our new pot, patio and garden introductions. As you can expect from us our introductions are cutting-edge genetics and premium varieties for the grower, wholesale, retail and consumer.

Don’t take our word for it, go see for yourself!

 

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HilverdaFlorist and Takii join forces to accelerate pot gerbera breeding

HilverdaFlorist and Takii join forces to accelerate pot gerbera breeding

HilverdaFlorist and Takii extend their existing relationship with a collaboration on pot gerbera breeding. By joining forces, the companies aim to meet customer demand in a rapidly changing pot gerbera market.

Takii successfully runs a pot gerbera breeding program that has led to numerous introductions such as the hybrid Royal series. As the gerbera specialist, HilverdaFlorist is the perfect match for incorporating this breeding program into their breeding location in the Netherlands and driving seed production.

Both family businesses have a long shared history and have been collaborating in other areas. This strategic collaboration is only a logical step and will benefit from the expertise of both sides.

The collaboration is only based on breeding activities and seed production. Sales of the pot gerbera Royal will continue through Takii and the Flori Line and Sundayz exclusively through HilverdaFlorist.

HilverdaFlorist

HilverdaFlorist focuses on the breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. This is done with a strong drive and focus on innovation. HilverdaFlorist is the supplier of high-quality young plant material suitable for every climate and cultivation requirements.

Takii

Takii is one of the world’s leading breeders of vegetables and ornamental plants. Driven by their corporate philosophy, embodied in their slogan “Creating tomorrow today”, Takii is committed to create, produce and supply high-value varieties and excellent service to benefit their customers.

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California Spring Trials: introductions 2021

California Spring Trials: introductions 2021

This year is unlike any other. Normally we would meet each other during the California Spring Trials and talk about the upcoming season. The whole industry is facing challenges and is working hard to deal with the consequences of the COVID-19 outbreak.

Even though we won’t be meeting each other in California, we would still like to share with you the new genetics and products that HilverdaFlorist has to offer for 2021!

We realise that the upcoming sales season will be one with many challenges. We are here to support you in any way we can. Do not hesitate to contact us with your questions or concerns.

Together we will get ready for the future that will flourish once again. 

Garvinea Cheeky Series

The Garvinea Cheeky Series is completely new in the Garvinea Garden Gerbera Assortment. Garvinea Cheeky has a compact crop and shows its cheeky mini flowers from spring till frost. The mini-flowered series consists of four strong colours; Magenta, Orange, Red and Yellow. The strong Garvinea genetics is the basis of this uniform plant.

Don’t be misled by the cuteness, because the Cheeky Series produces the highest flower count of all the Garvinea Series.

HilverdaFlorist Garvinea Garden Gerbera Cheeky Series

Garvinea Majestic Series

The Garvinea Majestic Series is a great addition to the Garvinea Garden Gerbera assortment. The Garvinea Majestic Series is a strong garden plant with elegant double flowers. This magnificent series consists of three colours: yellow, light pink and burgundy. As you can expect from a Garvinea it creates long-lasting flowers, attracts friendly pollinators and has great weather tolerance.

The double flowered Majestic are an extraordinary sight in every garden and border.

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Patio Gerbera Glorious Series

The Patio Gerbera Glorious is a diva on your patio. The stylish and voluminous plants, with stunning double flowers up to 6″, stand out in the crowd and catch everyone’s eye on a terrace or patio. This series contains four bright colors: yellow, orange, purple and white. Perfect to combine in a mixed patio planter or to be used as stand alone.

With its show-stopping flowers Patio Gerbera Glorious are a true retail favorite.

HilverdaFlorist - Patio Gerbera Glorious

Salgoon Strawberry Lake

Strawberry Lake is a unique red in the Salvia Salgoon Series. It’s a vigorous plant with great foliage and many vibrant flowers. The strong red calyxes and magenta flowers retain its colour. The Salvia Salgoon keeps on growing even without pruning stems. The Salgoon Series consists of the colors: purple, blue, dark rose and magenta red. These varieties consist of the same genetics and grows uniformly and have a heavy bloom set.

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HilverdaFlorist introduces new Garvinea Series and unique red Salvia during IPM

During IPM HilverdaFlorist will introduce a complete new Garvinea Garden Gerbera Series and an unique red Salvia. Be the first to see these magnificent plants during IPM and visit our stand in hall 2 C11. In our stand in hall 1 A24 you get the full experience of our pot, patio and garden assortment.

New series Garvinea Cheeky

The Garvinea Cheeky series is complete new in the garden gerbera assortment. Garvinea Cheeky has a compact crop and shows it’s cheeky mini flowers from Spring till Frost. The series consists of four strong colours; Magenta, Orange, Red and Yellow. The strong Garvinea genetics is the basis of this uniform plant. Don’t be misled by the cuteness, because this flower powerhouse will not stop flowering.

 

HilverdaFlorist Garvinea Cheeky Series

Unique Red Salvia Strawberry Lake

HilverdaFlorist introduces a unique red Salvia in the Salgoon Series; Strawberry Lake. This sensational new variety is as versatile as it is beautiful. Strawberry Lake is a vigorous plant with great foliage and many vibrant flowers. The strong red, with a magenta touch, calyxes retains its colours and the Salvia keeps on growing without pruning stems. Strawberry Lake is the perfect colourful addition for the Salgoon Series. This series is based on the same strong genetics, grows uniform and has a heavy bloom set.  The Salvia Salgoon series is a great choice for gardens and patio containers.

HilverdaFlorist Salvia Salgoon Strawberry Lake

There is more…

This year you can hardly miss us because HilverdaFlorist has two stands. In hall 1 A24 you’ll get the full garden, patio and pot plant experience based on our complete assortment. Our annuals and perennials complement each other and create a stunning display in every setting.

Make sure you stop by hall 2 C11 to be the first to see our new introductions and other successful series like the Echinacea Mooodz, Alstroemeria Inticancha, Hellebore and Dianthus Beauties, Flow and Sunflor.

We’re looking forward to seeing you at IPM!

HilverdaFlorist Echinacea MOOODZ

HilverdaFlorist introduces new Garvinea Series

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HilverdaFlorist Garvinea Cheeky Series

HilverdaFlorist introduces new Garvinea Series and unique red Salvia during IPM

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HilverdaFlorist Garvinea Cheeky Series

Kahori Scarlet is perennial top performer

Kahori Scarlet is perennial top performer

The Dianthus Kahori® Scarlet was chosen as a perennial top performer by Colorado State University. A perennial is considered for the “Top Performer” award if it has maintained superior performance in the ground for two winters and three growing seasons in the Flower Trial Garden. The jury comment was:

 

“Very showy in the spring with a very vibrant color and attractive plants. Flower color was not a true scarlet but a beautiful shade of hot rose or cherry. Plants had superior winter hardiness that was consistent over three years and did not die out in the center as did many other Dianthus. Plants were attractive even when not in bloom with a nice tidy, compact growth habit.”

The Kahori Scarlet is part of our Beauties series. Beauties is a series of amazing Dianthus varieties with Remarkable vigour. These perennial varieties develop into perfect, low maintenance plants. They offer a fresh and bright palette of colour with elegant flowers. The Beaties series includes Olivia, Hana, Kahori and Silverado. Click here for more information about our Beauties varieties.

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