26 MARCH 2025, DE KWAKEL, THE NETHERLANDS –  HilverdaFlorist is proud to announce that the first plants of Dianthus Picture Perfect® are on the market. Earlier this month, the first plants arrived from cultivation in Portugal and now Dutch and Norwegian growers have also started their deliveries. This market launch marks an important milestone for the company.

Dianthus Picture Perfect® has been developed with a clear focus on both retail and consumer. With its striking colour combination, excellent vase life and rich flowering, this new variety responds perfectly to the growing demand for unique and high-quality Dianthus varieties. Extra beneficial for retail and florists is that Dianthus Picture Perfect® requires little maintenance on the shelf and produces fresh colours for a long time.

To further enhance the appeal of Dianthus Picture Perfect®, eye-catching branding has been developed. Designed to win over the hearts of both traditional and young consumers, the packaging concept (available in various applications) is in line with HilverdaFlorist’s strategy of combining innovation with market-driven thinking.

‘We see huge potential for Dianthus Picture Perfect® in the trade and with florists,’ says Tim Reus, Assortment Manager Dianthus at HilverdaFlorist. ‘The first reactions from the market are very positive and we look forward to working with our growers and partners to introduce this variety on a larger scale.’

With the launch of Dianthus Picture Perfect®, HilverdaFlorist takes another important step in providing innovative and inspiring varieties for the international market.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.

Dianthus Picture Perfect® with branding

HilverdaFlorist’s Gypsophila Zinzi® Series has made its mark in the market, with Zinzi® Discovery already recognized as a standout variety. But the series holds even more potential. This article highlights the impressive Gypsophila Zinzi® Titan, a promising addition to the collection. Read on to discover what sets this variety apart.

About Gypsophila Zinzi® Titan

Zinzi® Titan fits into the segment of large-flowered Gypsophila varieties. With a flower diameter up to 12 mm, Titan is sure to impress in floral works. The light green stems offer a fresh look, carrying the clear white, voluminous double flowers. Titan offers a good vase life and will keep on developing and flowering in the vase, unlike other Gypsophila varieties. This creates an excellent retail presentation. Currently Sandpro Growers is growing Titan exclusively in Kenya and will be the first to offer these at the Dutch auction from early December 2024.

Gypsophila Zinzi® Titan in cultivation

Like other Zinzi® varieties, Titan is an attractive and easy variety in cultivation. With a high production rate and relatively fast speed of growth, this is a rewarding choice. Titan offers heavy, tall stems with great strength. These are easy to harvest, due to their upright structure. Because of this, the stems will not tangle as much as Gypsophila usually does, making it quicker in sorting and bunching.

It’s possible to grow Gypsophila Zinzi® Titan both indoors and outdoors. The robust plants are less sensitive to day length variation. The life cycle is 1 – 1.5 year with 1.5 to 2.5 flushes per year. The first harvest can be done around 3 – 4 months after planting, depending on light and temperature.

Use of Gypsophila Zinzi® Titan in floral works

Zinzi® Titan is suitable for all types of arrangements, whether it’s a mono-bouquet, or as a voluminous filler in colourful arrangement. Note that Zinzi® Titan is more than a traditional filler – its larger blooms stand out as a key component because of its impressive large flowers. It can, for example, be used in concentrated clusters throughout arrangements or combined with other bold flowers like Alstroemeria Fashionista® Pink or Dianthus Sparkz® Green or Breanthus. The possibilities are endless.

On Tuesday evening 5 November, after the first day of the Royal FloraHolland Trade Fair, the ceremony of the Glass Tulip Award took place. Alstroemeria Fashionista® Sofiena achieved a place in the top 5, selected from around 1,000 nominees. After an exhilarating evening, the Sofiena was awarded both the People’s Choice Award and first prize from the jury in the Cut Flowers category.

Alstroemeria Fashionista® Sofiena

Sofiena is part of the Alstroemeria Fashionista® Series, consisting of unique single-flowered Alstroemerias. The flower is the second addition in this series and the very first single-flowered Alstroemeria grown in the Netherlands, by H.M. Tesselaar. Sofiena’s huge, bright pink flowers immediately attracted attention, leading to a unanimous decision by the jury to award it first prize.

Fashionista® Sofiena is characterised by its striking, strong colour, beautiful leaf quality and long vase life. The unique flower shape gives the well-known Alstroemeria a new face. Sofiena is currently available at auction.

The name Sofiena was coined by the daughters of the owners of H.M. Tesselaar: Fienne and Sophie. A mix of the names makes Alstroemeria Fashionista® Sofiena.

Cooperation HortiPartners

Alstroemeria Fashionista® Sofiena is a result of the intensive cooperation for breeding, propagation and sales between H.M. Tesselaar and HilverdaFlorist, collectively HortiPartners. After years of research and development the work is now rewarded. Sofiena is the new variety with potential in the programme of single-flowered Alstroemerias where more introductions will follow in the coming years.

H.M. Tesselaar

As a leading company in floriculture, H.M. Tesselaar works towards a combined goal: providing customers with excellent Alstroemeria, with an eye for optimum sustainability. H.M. Tesselaar Alstroemeria has unique growing locations in two countries.

HilverdaFlorist

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions.

See all novelties in bloom & meet the HilverdaFlorist team

The first occasion to see the newly launched varieties in bloom, will be week 45. During this week the HilverdaFlorist team is looking forward to meet you during the Royal FloraHolland Trade Fair Aalsmeer (November 5-7), IFTF Vijfhuizen (November 5-7) and the Open Greenhouse Days (November 4-8) at HilverdaFlorist in De Kwakel, The Netherlands.

Update on catalogue releases

Starting this year, the HilverdaFlorist Cut Flower catalogue will be published every other year. This development aligns with HilverdaFlorist’s commitment to innovation and sustainability. The HilverdaFlorist team is always available to assist with any questions or provide additional information. In between the launch of the new Cut Flower catalogue in 2026, HilverdaFlorist will inform those interested of the novelties and changes in the assortment through an intermediate issue in 2025. For Gerbera, HilverdaFlorist will continue publishing the yearly catalogue.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information

Meet Dianthus Picture Perfect^®!

Picture Perfect^® is the most photogenic Dianthus turning every home and garden into a Picture Perfect^® setting. This stunning variety offers a memorable touch with its adorable magenta and dark red blooms. These appear many at a time and flower for a prolonged period. The firm plants of Picture Perfect^® are uniform to grow and comes with a catchy branding concept, making it ideal for retail!

Planted in full soil, Picture Perfect^® thrives as a perennial, offering its lively blooms year after year, flowering from Spring to early Autumn. Indoors, Picture Perfect^® will cheer up any interior with a great shelf life, making it a great choice for gifts as well. From Mother’s and Father’s Day to Valentine’s Day and housewarming parties, Picture Perfect^® brings a smile to everyone’s face.

Picture Perfect^® branding

The Picture Perfect^® branding concept gives growers, retail and florists everything they need to share the story of this eye-catching Dianthus. Ready-to-print promotional materials have been designed and both pot designs and labels are available. Contact marketing@hilverdaflorist.com for more information.

Picture Perfect^® website & social media

To inspire consumers, a Picture Perfect^® website has been developed. On this website, consumers will find information about the plant, care tips and inspiration. Also, lovers of this plant can check out Picture Perfect^®‘s online community on Facebook and Instagram.

Picture Perfect^® genetics

Picture Perfect^® consists of a unique set of characteristics that creates a pretty pink, yet very robust variety. This perennial (until -5 °C) Dianthus has a remarkably high number of flowers and also offers a relatively long flowering period, compared to similar type Dianthus. Trials over the past period have shown promising results, and now Picture Perfect® is ready to conquer the market!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

5 JUNE 2024, DE KWAKEL, THE NETHERLANDS – Packed with surprising novelties, improved genetics and new retail concepts, the Pot, Patio & Garden catalogue 2025 – 2026 of HilverdaFlorist is now available. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, the company strives to develop varieties that are relevant, distinctive and add value to the entire market.

For Pot, Patio & Garden, HilverdaFlorist offers an assortment in Alstroemeria, Dianthus, Echinacea, Gerbera (indoor and garden), Helleborus and Salvia. All coming in their own brand series. From this year on, the HilverdaFlorist assortment will be presented in a combined catalogue covering both 2025 and 2026. Every other year, an intermediate issue will be published to share novelties and exits in the assortment. This development is in line with HilverdaFlorist\s innovative and sustainable view of the future.

New retail concepts

Remarkable this year in the catalogue, are four new branding concepts developed for retail. The already established garden Gerbera Garvinea® Series, Alstroemeria Inticancha® Series and Salvia Salgoon® Series got a new look and feel, to be seen in the designs of pots and labels, among others.

Besides these existing series, there is also a completely new product, with a stand-alone concept being introduced. With Dianthus Picture Perfect®, HilverdaFlorist offers a new strong Dianthus variety on the market, with attractive and unique branding concept. The launch of this brand will take place during FlowerTrials® in week 24. HilverdaFlorist looks forward to further establishing these concepts in the market together with growers and retail.

Novelties

The 2025 – 2026 catalogue is fully packed with exciting novelties. From Garvinea® Sweet Chili – the first red with a black center within the series, to various Dianthus Sunflor® and Beauties® additions and five(!) bold Echinacea MOOODZ® colour additions and much more. Download the new catalogue here.

Visit FlowerTrials®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials® 2024. Visit the HilverdaFlorist show from June 11 – 14 and get to know the new assortment and branding concepts. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: hilverdaflorist.com.

2 MAY 2024, DE KWAKEL, THE NETHERLANDS – Since mid-April, the new Alstroemeria White Swan has been flowering for the first time at Dutch growers, and is now available at Royal FloraHolland. White Swan, with bright white flowers, is a promising flower with heavy quality a very good vase life. The flower was developed and marketed through collaboration between HilverdaFlorist and H.M. Tesselaar (Horti Partners) and in production this year at H.M. Tesselaar, Hoogenhoom Alstroemeria and Siem Knol Alstroemeria.

High-promising variety

White Swan is ready to conquer the market with its fresh, bright white coloured flowers. These come from a high number of buds per branch and have a vase life of over 2 weeks. With its heavy quality and very high production, White Swan is a real asset to the market.

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

White Swan stands out!

Of course, the first supply of White Swan cannot go unnoticed. So you will see White Swan feathers and other promotional materials passing here and there at Royal FloraHolland. In the coming months, this variety will be widely available through H.M. Tesselaar and Siem Knol Alstroemeria, from week 30 also at Hoogenboom Alstroemeria. Would you like to know more about White Swan? Contact Co Overduin (c.overduin@hilverdaflorist.com).

Alstroemeria and sustainability

Growing Alstroemeria is one of the most sustainable cultivations in the Netherlands. Alstroemeria can be grown relatively cold and therefore requires comparatively less energy. Breeding also focuses on optimising varieties for cold(er) cultivation, extending production cycles and extending vase life.

HilverdaFlorist focuses on breeding, propagation and the cultivation of young plants for a wide range of cut flowers, potted and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist offers local support and high-quality young plant material, suitable for every climate and ever-changing growing conditions. For more information about HilverdaFlorist and access to the new catalogues, visit: www.hilverdaflorist.com.

4 MARCH 2024, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea^®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.

New Garvinea^® branding

After a long history, which includes the discovery of the Gerbera in South Africa in 1737, Florist Holland started a breeding program for Garvinea^® exactly 25 years ago. This program involved extensive selection criteria aimed at marketing a sustainable product with optimal performance for both growers and consumers. Garvinea^® is now entering a new phase. Packaged in a cheerful and attractive branding concept, Garvinea^® is ready to provide consumers with a unique experience.

The new Garvinea^® look can be recognised by the playful, black and white garden illustrations. On the new website, visitors imagine themselves in a digital garden full of Garvinea^®, with care tips and inspiration. “With the launch of this website and branding concept, we want to provide gardeners worldwide with even more knowledge about what makes Garvinea® unique in the market. This is something that these series, with among other things their impressive flowering period and great natural resistance, certainly deserve”, says Denise van Kampen – Marketing Manager at HilverdaFlorist.

Growers can now benefit from the new Garvinea^® concept in promoting their Garvinea^® assortment. HilverdaFlorist looks forward to continuing the story of Garvinea^® together with ready-to-use designs. As a grower or retailer, you can benefit from this unique concept as of today. HilverdaFlorist’s marketing team (marketing@hilverdaflorist.com) is at your service, to support and provide you with the tools, guidance and support you need.

Garvinea^® in a nutshell

Garvinea^® is already settled in the worldwide market for garden plants. Besides the well-known daisy flowers from the Garvinea^® Sweet Series, large double flowers can be found in the Garvinea^® Majestic Series and smaller flowers in the Cheeky Series. All three are known for their impressive flowering period from early spring until the first frost, making them a true gem for the market. Each plant produces up to 100 flowers per year. Perfect for handpicked flowers from the garden!

The flowers of Garvinea^® are real pollinator magnets! Butterflies and bees will love them and make their contribution to the ecosystem. Organic gardening becomes easy, because Garvinea® has high resistance to pests and diseases.  “It’s natural resistance, suitability for cold and biological cultivation makes Garvinea^® a relatively sustainable choice”, says Jan Jorrit Eveleens – Assortment Manager Garvinea^® at HilverdaFlorist.

Visit the California Spring Trials (USA) & FlowerTrials (NL)

Check out the new Garvinea® concept and discuss the possibilities for you with the HilverdaFlorist team during your visit to CAST (March 20 – 23, Salinas, California) or/and the FlowerTrials (June 11 – 14, De Kwakel, The Netherlands).

Visit www.garvinea.com
Follow Garvinea® on Instagram & Facebook

Contact marketing@hilverdaflorist.com for more information or questions.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon^® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise^® and Inticancha^® introductions in striking colour combinations.

Visit FlowerTrials^®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials^® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

12 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist announces the release of two new catalogues this year; one featuring the commercial assortment of Gerberas and one with all other Cut Flowers for 2023. With these new catalogue editions, HilverdaFlorist introduces over 60 new varieties, offering the latest in product development and innovation. Both catalogues display lots of new colour additions, enhanced key features, surprising versatility and background information presented by HilverdaFlorist’s assortment managers, marketing and R&D managers, breeders and managing directors of its subsidiaries.

The Gerbera Catalogue 2023 provides a detailed overview of new varieties and proven performers in Standard, Mini, Pomponi®, Piccolini® and FireworX® Gerberas. This year HilverdaFlorist has chosen to bundle all other cut flower product groups in one comprehensive catalogue, aiming to inspire their clients and give them plenty of interesting options to diversify their product ranges. The Cut Flower Catalogue 2023 covers the full line-up of Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium and Scabiosa. Both catalogues are available in print and digitally on www.hilverdaflorist.com.

Novelties in bloom

Around the same time as the launch of the new catalogue, the varieties in the Gerbera show greenhouse in De Kwakel (NL) start to flower. The first occasion to see all the new season introductions in bloom, will be week 45 in the Netherlands. From 9 to 11 November HilverdaFlorist showcases its novelties during the Royal FloraHolland Trade Fair in Aalsmeer. Subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenia) will be present at the International Floriculture Trade Fair (IFTF) in Vijfhuizen. Moreover, in the same week from 7 to 11 November HilverdaFlorist welcomes its visitors during the HilverdaFlorist Novelty Days at Dwarsweg 15 in De Kwakel. With bold show presentations and the company’s team of area sales managers, sales support, crop advisors, breeders and marketeers present, this is the best place to get an in-depth overview of the wide cut flower product range and all its possibilities for the future.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.