Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Pot, Patio & Garden introductions 2024

During FlowerTrials visitors where the first to see the Pot, Patio & Garden introductions in full bloom. Presented in a extraordinary indoor and outdoor setting at the HilverdaFlorist office (De Kwakel, NL), these varieties dazzled industry professionals from all over the world.

One of the absolute eye-catchers during FlowerTrials where the new Salvia Salgoon^® varieties. Visitors were welcomed by an overload of friendly pollinators hanging around these great garden performers. Also highly prized was the garden Gerbera Garvinea^® Sweet Blaze. This stunning bicolour variety offers strong contrasting colours: a feast for the eyes! Curious to see all introductions showcased at FlowerTrials? Alstroemeria Inticancha^® and Summer Paradise^® as well as the brand new Optimum Mixes, Helleborus Awesome!^® varieties and more! Discover all new varieties here.

Relive FlowerTrials in a 360° tour

Did you miss FlowerTrials or haven’t had enough of the HilverdaFlorist show yet? HilverdaFlorist launched a 360° FlowerTrials tour including highlight videos so you can (re)visit the show and meet the team at any time! Walk through our introductions, indoor garden, colourful pavilion or outdoor nursery and be inspired.

New Pot, Patio & Garden catalogue

Just like all our promotion materials, you are now able to download our Pot, Patio & Garden catalogue for 2024.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

30 MAY 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

The 2024 Pot, Patio & Garden catalogue is bursting with cheerful colours, enhanced key features, improved genetics, surprising versatility and captivating background stories by HilverdaFlorists’ assortment managers, R&D managers and breeders. “Together with our team, we benefit from more than 110 years of experience that we combine with the innovative opportunities the future holds. This reflects in the way we work and the products we develop”, Bart Sneek – Commercial Director HilverdaFlorist.

New Pot, Patio & Garden varieties

HilverdaFlorist developed new varieties that will make you stand out from the crowd. These high-end, extraordinary varieties will be a valuable addition to your assortment. Inspire customers with bright colours, valuable key features and great diversity. Discover novelties in the Salvia Salgoon^® Series, our various Helleborus brands and get to know the newest Gerbera series: Optimum! In here you will find colourful potted Gerbera mixes offering a unique colour palette. Imagine yourself in a colourful summer garden with Alstroemeria Summer Paradise^® and Inticancha^® introductions in striking colour combinations.

Visit FlowerTrials^®

Be one of the first to see the HilverdaFlorist Pot, Patio & Garden introductions in full bloom during FlowerTrials^® 2023. Visit the HilverdaFlorist show from June 13 – 16 and get to know the new assortment enhanced with product highlights. Be amazed by the beauty of the extraordinary varieties as they unveil their unique and charming features in a colourful indoor and outdoor show. Our team looks forward to get into detail with you. Register now!

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements.

To learn more about HilverdaFlorist and to download the new catalogues, please visit hilverdaflorist.com.

22 MAY, DE KWAKEL, THE NETHERLANDS – Murara Plants wins an award as best practice in the Renewable Energy (small consumer) category during the 19^th Energy Management Awards (EMA) in Nairobi, Kenya. Murara Plants is a subsidiary of HilverdaFlorist for an extensive range of cut flowers, pot plants and garden plants.

The EMA Awards are organised by the Association of Manufactures of Kenya, to recognize companies that have significantly reduces their energy usage by implementing energy-efficient methods and technologies.

The implementation of several energy-saving measures including solar power, the use of modern energy-saving bulbs and employee training on energy management and conservation measures helped Murara Plants reduce energy usage by -42%.

The organization’s exemplary performance in the renewable energy (small consumer) category was clearly demonstrated through the successful audits conducted, placing Murara Plants at the forefront as the best practice.

Discover more about Murara Plants.

Pot, Patio & Garden introductions

With FlowerTrials getting closer and closer, we can’t wait to show you our introductions! We are happy to present you an great diversity of novelties again this year. Our range has been expanded with high-end genetics in, among others, the Salvia Salgoon® Series, various Helleborus brands and Garvinea® Sweet and Cheeky. Loose yourself in a colourful summer garden with the Alstroemeria Summer Paradise® and Inticancha® introductions. Meet our brand new potted Gerbera mixes and much more!

Take some time to absorb this overwhelming sea of flowers while enjoying a snack, drink or lunch in our outdoor garden. We are looking forward to the opportunity to connect with you on a personal level and engage in meaningful conversations over a cup of coffee. Your feedback is immensely valuable to us. We will provide you with updates on the latest developments within our company, share our exciting plans for the future, and introduce you to our team of specialists in breeding, cultivation, sales, and marketing.

We are looking forward to meeting you!

Will we see you there? Add the following details to your calendar:

Location: HilverdaFlorist BV – Dwarsweg 15, 1424 PL De Kwakel, NL
Date: June 13 – 16, 2023

Opening hours HilverdaFlorist
Tuesday – Thursday: 08.00 – 18.00
Friday: 08.00 – 16.00

Use the FlowerTrials® route planner and add HilverdaFlorist to your route!

Would you also like to have a look at our Cut Flower assortment? During FlowerTrials® you are more than welcome to visit our brand new show greenhouses. Contact your Sales Representative to plan a visit.

8 MAY, DE KWAKEL, THE NETHERLANDS – Murara Plants, subsidiary of HilverdaFlorist, won the annual DOSH Awards in the Agricultural sector in Kenya. The DOSH Awards is an annual event organised by the Ministry of Labour under the Directorate of Occupational Health and Safety.

This year’s theme was ‘A safe and healthy working environment is a fundamental principle and right at work’. In order to embrace a future of work that prioritizes human needs and adapts to the constantly evolving world, it is imperative to recognize that occupational safety and health (OSH) can no longer be viewed as an optional extra.

About Murara Plants Ltd

Located in Kericho in the highlands to the west of the Kenya’s Great Rift Valley at an altitude of approximately 2,100 meters above the sea level, Murara Plants Kenya is situated against the edge of The Mau Forest and surrounded by tea plantations.

Worker’s welfare and Corporate Social Responsibility/Community Projects are highly valued at Murara Plants. These include, among others:

• Periodic trainings for staff (on policies, Safety and Health procedures, hygiene, HIV/AIDS and wellness, Covid-19, and financial management, among others).
• Provision of housing, individual kitchen gardens to promote growing vegetables and sufficient supply of clean water free of charge.
• The provision of a well-equipped integrated crèche facility where employees’ kids are taken care of between the age of 6 months to 3 years.
• A Nursery school at the proximity of the workplace with a serene environment where employees kids between the ages of 4 – 5 are schooled for pre-establishment before proceeding to primary school.

Read more about Murara Plants Ltd’s values at muraraplants.com.

14 APRIL 2023, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist now offers a digital knowledge base, aimed at providing a wealth of information and expertise to the entire market. The knowledge base, which is accessible via the HilverdaFlorist website, is a comprehensive resource for anyone interested in the horticultural industry.

The knowledge base covers a wide range of topics, including cultural research, product information, the HilverdaFlorist team, industry trends, sustainability, innovation, and more. Launching this source of information is in line with the commitment to providing the best possible support and service to customers, partners and other stakeholders within the industry.

By making this content easily accessible, HilverdaFlorist strives to empower them with both inspiring and informative articles. It is expected to be a valuable resource for growers, florists, and other industry professionals, as well as for anyone interested in learning more about the world of flowers and plants.

From now on, various articles will be added to the knowledge base to keep expanding it. Visit the knowledge base here and stay tuned for flourishing content!

Are you looking for specific information about our assortment or other topics within the knowledge base? Please contact marketing@hilverdaflorist.com

From March 29 to April 1st, the HilverdaFlorist team was present at the American Takii location during CAST 2023. The USA team of HilverdaFlorist had a great time presenting the brand new Pot, Patio & Garden varieties to all our visitors. Here’s a look back at a great week.

During CAST we presented our newest genetics in, among others, Garvinea® Sweet, Patio Gerbera, Echinacea MOOODZ®, Alstroemeria Inticancha, Alstroemeria Summer Paradise® and Dianthus Flow®. If you weren’t able to visit our showing, or just in case you want to experience this all again be sure to check out our video presentation by Mazanne & Stef:

New: USA brochures 2024

During CAST our new Pot, Patio & Garden brochures for 2024 were released! These brand-new documents are packed with our assortment and cultural guidelines for all of our series. Head over to our Downloads page now and get one yourself.

Upcoming USA events

Our team is always looking forward to meeting you in our travels around the world. Annually we participate in many shows and events. Next up for the USA is Cultivate (Ohio) from July 15 – 18. Visit our booth 3531 and learn everything about our Pot, Patio and Garden varieties that will surely suit you and your market best. Be inspired by, among others, Echineacea MOOODZ®, Gerbera Garvinea®, Patio Gerbera and various Alstroemeria series.

Check out all our events worldwide:

Always wanted to take a look behind the scenes in the horticultural world? During Kom in de Kas on Saturday 1 April 2023, various businesses in (the surroundings of) Aalsmeer will open their doors! Visit HilverdaFlorist and discover all about the breeding of new flower and plant varieties and the production of young plant materials. After all, these are the first steps of your bouquet of flowers or colourful garden!

Discover the latest technologies

From a new production location packed with innovative technologies, HilverdaFlorist develops high-quality young plant materials that are supplied to growers worldwide. Cuttings and seeds, for example. During Kom in de Kas we will tell you all about the cultivation of our young plants, sorting, robotics we use for this and the breeding of new flower and plant varieties.

Flowers and plants are developed from a strong drive and focus on innovation. The HilverdaFlorist team in the Netherlands consists of around 150 employees spread over 6.5 hectares. During Kom in de Kas, the new location of 2.2 hectares will be open to the public.

Buy a plant and support educational projects of the HilverdaFoundation

We are happy to introduce you to the HilverdaFoundation during ‘Kom in de Kas’! The HilverdaFoundation was founded in 2009, in honour of the 100th anniversary of the Royal Hilverda Group. This foundation wants to contribute to the countries in which the group has established its business. Since its establishment, the HilverdaFoundation has entered into several collaborations with local foundations in Kenya and Colombia. Currently, the Foundation is additionally engaged in projects in the Netherlands and India.

All the projects we support to make education possible for underprivileged children who do not (or no longer) have access to (adequate) schooling due to their living conditions. With an appropriate education, they can later not only take good care of themselves but also offer support and help to their loved ones. During ‘Kom in de Kas’ we sell plants, the revenues of which go to the HilverdaFoundation.

Assortment of HilverdaFlorist

HilverdaFlorist’s product range includes cut flowers in Alstroemeria, Dianthus, Gerbera, Gypsophila, Helleborus, Limonium and Scabiosa. In terms of pot and garden plants, HilverdaFlorist focuses on Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. A feast for the eyes and insects such as butterflies and bees!

We warmly invite you to take a look at our production location on the Achterweg nr. 62 in De Kwakel. Discover the latest technology, learn all about the development of new flower and plant varieties and get inspired by the colourful assortment. Also visit other participating companies: Zuurbier & Co International, Ubink Cactus & Succulent, Van Klaveren Plant, Hartog Palmen & Olij Trading BV.

31 JANUARY 2023, DE KWAKEL, THE NETHERLANDS – After two years of absence, the team of HilverdaFlorist was happy to be back at IPM Essen: the world’s leading trade fair for horticulture. Exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry and garden features. No other fair offers so much plant diversity and so many plant innovations. 

During IPM, HilverdaFlorist presented both exciting novelties and highlights from the Pot, Patio & Garden assortment. Visitors were inspired by, among others, (patio) Alstroemeria Inticancha®, Garvinea® and Salvia Salgoon®. Scroll down and relive IPM Essen!

Alstroemeria

In Alstroemeria HilverdaFlorist presented Inticancha® varieties, which are the most heat tolerant varieties. Inticancha is a gorgeous Alstroemeria with intense coloured large flowers that will be the eye-catcher of many patios.

Besides Inticancha® the Summer Paradise Summer Series® and Valley Series® were present. Where the Summer Series® contains tall and vigorous varieties, the Valley Series® brings compact varieties. Both have beautiful flowers continuously from spring until frost.

Dianthus

Dianthus Beauties® is an amazing Dianthus series with remarkable vigour, sturdy and bright coloured flowers. These are continuously flowering and are true must-haves for the balcony or garden.

Also present were Dianthus Flow® and Sunflor®. Sunflor® is a versatile Dianthus series, because this Dianthus can be used indoors and outdoors. The extensive range consists of many strong colours. In the flower form there is also a lot to choose from; single, double or semi double. This Dianthus has compact growth characteristics and a short cultivation period. Sunflor® has a flowering period from spring to early winter. Flow® is most similar do the classic Dianthus, but modern and trendy because of the spectacular colours and large flowers. The large elegant double flowers make Flow® a truly premium product. The Flow® varieties are easy to grow and perfect to place indoors or on a balcony or terrace.

Gerbera

Various Gerbera brands were highlighted during IPM 2023. Let’s start with Garvinea®; the one and only true garden Gerbera series on the market! No other Gerbera can match the vigor and flowering power displayed by the Garvinea® Series from early spring until the first frost. Discover Sweet, Cheeky and Majestic.

Also present were the stunning Patio Gerbera varieties. Patio Gerberas are unique voluminous plants with large flowers. Patio Gerberas are available in a wide range of varieties, from solid colours to beautiful bicolours. Clustered in large containers Patio Gerberas offer a great burst of beauty. The long-lasting, successive flowers will hold their colours for months.

Pot Gerbera Royal is a hybrid, proven Gerbera series for larger pot sizes. Highly uniform germination; vigorous plants produce a never ending supply of flowers with blooms held just above the foliage. Royal is a globally proven series for larger pot sizes and is ideal for bench run programs.

Last but not least are Flori Line® and Sundayz®. Flori Line^® has the most extensive range of its kind: from Giant to Micro, from big to small, there is a size for all! The varieties consist of the most vivid colors and surprising two-tones. Sundayz® offers long-lasting double flowers for brightly coloured displays. The double flowers have less pollen, which causes the individual flowers to look fresh much longer than the single flowered Gerbera.

Helleborus

The Helleborus JWLS® varieties were true eyecatchers during IPM Essen. The Helleborus varieties are displaying unique characteristics and show gorgeous colours and various flower shapes. New to our 2023 assortment are Helleborus JWLS® Endless and Diamonfire. Both are extreme heat and cold tolerant and have magical long-lasting flowers.

When will we see you again?

The HilverdaFlorist team cannot wait to see you again. Head over to our event calendar and schedule your visit during our upcoming events.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

HilverdaFlorist looks back on a great week being present on no less than three horticultural events. After months of preparations our team could not wait to meet industry colleagues from all over the world again, to show them exciting novelties in cut flowers. During this week the first edition of Novelty Days took place at HilverdaFlorist (De Kwakel, the Netherlands). Besides this in-house fair, the Trade Fair Aalsmeer and IFTF Vijfhuizen were part of the promising programme.