HilverdaFlorist Novelty Days 2022

Week 45 recap: Novelty Days, Trade Fair Aalsmeer & IFTF 2022

HilverdaFlorist looks back on a great week being present on no less than three horticultural events. After months of preparations our team could not wait to meet industry colleagues from all over the world again, to show them exciting novelties in cut flowers. During this week the first edition of Novelty Days took place at HilverdaFlorist (De Kwakel, the Netherlands). Besides this in-house fair, the Trade Fair Aalsmeer and IFTF Vijfhuizen were part of the promising programme.

Novelty Days by HilverdaFlorist

A colourful presentation full of inspiring novelties was created at the in-house fair of HilverdaFlorist from November 7-11. After announcing the release of two new catalogues this year, featuring the commercial assortment of Gerberas and all other Cut Flowers for 2023, the new varieties were presented during this show.

Visitors were informed by HilverdaFlorist’s sales team and assortment managers about the new colour additions, enhanced key features, surprising versatility and more background information. Besides being inspired by amazing colour presentations, the show greenhouse was open for exploration.

HilverdaFlorist Novelty Days 2022

Like a museum: Trade Fair Aalsmeer

At the Trade Fair Aalsmeer HilverdaFlorist set up a uniquely styled setting with exclusive pieces of art, made of cut flower novelties and highlights. Visitors were inspired by the stylish presentation of Alstroemeria, Dianthus, Gerbera, Gypsophila, Helleborus, Limonium and Scabiosa varieties.

HilverdaFlorist Trade fair 2022

HilverdaFlorist Colombia & Murara Plants at IFTF Vijfhuizen

Present at the IFTF Vijfhuizen were HilverdaFlorist Colombia and Murara Plants from Kenya. Together with colleagues from HilverdaFlorist they presented various introductions and highlights from the cut flower assortment as well.

The team of HilverdaFlorist is looking forward to meeting you again. Discover our event calendar and contact our sales representatives to plan a visit.

HilverdaFlorist IFTF 2022

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist and to download the new catalogues, please visit www.hilverdaflorist.com.

HilverdaFlorist Novelty Days
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Press release: HilverdaFlorist opens new future-proof production facility

Focus on innovation and partnership at the Future is HERE event

26 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – Together with colleagues, partners and clients, HilverdaFlorist officially opened its new production location at Achterweg 62 in De Kwakel with the Future is HERE event on Thursday 22 September. During the diverse afternoon programme, which included a speech by Arthur Koekkoek (Director Operations, R&D and Supply Chain) and guided site tours, visitors where informed about the new greenhouse facilities.

The future-proof production location of an additional 3 hectares, features the latest techniques in smart growing, with a clear focus on durability, efficiency, hygiene and energy reduction. Young plants are processed in the fully automated location. After planting them, they are mechanically transported to the greenhouse with the Automated 2D shuttle system. A promising step towards efficient production. With this new production location, HilverdaFlorist is ready for the future and able to respond better to the changing market conditions and customer demand.

Official opening
After a period of design and realisation, the new production location was officially opened by councillor Jan Hazen of Uithoorn and Arthur Koekkoek. A large turnout of colleagues and invitees witnessed the spectacular opening. Arthur Koekkoek: “The future is built by our expectations and possibilities to take on challenges. In times like these, with lots of uncertainties it is important to keep in touch. In addition to our individual responsibilities, we should look at how we can make each other stronger by working together. The choice to get together today was therefore quickly made. We, as HilverdaFlorist, with our new buildings and strong partnerships, are confident to be successful. The “Future is HERE” also refers to your presence. To have all our colleagues, clients, partners and suppliers gathered together, especially now, we can proudly say: The Future is HERE!”

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Building the future together
Various partners who contributed to the realisation of the facility were present during the afternoon to inform visitors about their business activities. From innovative lighting products by Dutch Lightning Innovations to crop protection solutions by Koppert. Also present were Bosman van Zaal, Robur, Maangroup, Klasmann, Stolze, Royal Brinkman and the Hilverda Foundation. During a “Meet & Greet” session, the visitors had the chance to catch up with colleagues from the sector over a drink and a snack.

The next occasion to visit HilverdaFlorist is during their Novelty Days in week 45. From 7 to 11 November HilverdaFlorist showcases its cut flower novelties at their location at Dwarsweg 15 in De Kwakel. In the same week the company presents at the Trade Fair Aalsmeer and subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenya) will take part in the International Floriculture Trade Fair (IFTF) in Vijfhuizen.

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HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

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Join us for FlowerTrials 2022 at HilverdaFlorist

Join us for FlowerTrials® at Hilverda Florist

The ultimate combination of show, great conversations, inspiration, awesome plants and exciting novelties, that’s FlowerTrials® at HilverdaFlorist in a nutshell! Seize your opportunity to see a vast majority of our high-end product range in full bloom. Our stunning Pot, Patio & Garden varieties will show their unique and interesting features in indoor and outdoor presentations. Get inspired and get into detail with our team members. Not signed up or scheduled an appointment yet? Make sure to do so, for easy entry and plenty of time from our team members.

Discover what’s new in our leading lines

This year, we proudly present arousing novelties in almost all of our product groups. Wandering through our outdoor show gardens, you get to enjoy an overload of colours and scents from our Alstroemeria Summer Paradise and Salvia Salgoon series. The terrace and patio will be adorned with radiant Garvineas®, Patio Gerberas and large containers of Dianthus Beauties. Entering the show greenhouse, you’ll run into a comprehensive overview of our novelties and most of our varieties. Among them, our potted Gerbera series of FloriLines and Sundayz side by side with the Royal series we recently acquired from Takii.

Feeling a bit overwhelmed by all those blooms? With us you are at the right spot for a drink, a snack or even lunch in a relaxed setting. Our team is looking forward to connect with you again personally and get your valuable feedback over a cup of coffee. We like to inform you about the latest developments within our company, our plans for the future and to introduce you to our specialists in breeding, cultivation, sales and marketing.

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See you there!

This year we’ll be hosting FlowerTrials® at our renewed location in De Kwakel (NL). Expect blooming trial gardens, colourful outdoor and indoor displays and extensive product presentations, all at one stop.

Location: HilverdaFlorist • Dwarsweg 15, 1424 PL De Kwakel – The Netherlands
When: June 14 to 17, 2022
Tue, Wed, Thur: 08:00 – 18:00
Friday: 08:00 – 16:00

Navigate to our location

Are Cut Flowers your main interest? You have the opportunity to see a large part of our cut flower assortment at our location at the Mijnsherenweg. We will have a shuttle service between our two locations.

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RSVP

Preregister your visit on the FlowerTrials® website for easy entry to all participating locations.
Plan ahead and schedule a get-together with one of our team members. That way your contact at HilverdaFlorist can make sure there will be plenty of time to meet with you personally. Not able to make it over here? Arrange a virtual tour to be guided through the show by a live video connection.
Plan a meeting with one of our team members
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Connect & Create November Show

Connect & Create

In the first week of November we will open our doors for the Connect & Create event. You are welcome to visit our show at the Dwarsweg 15 (De Kwakel, The Netherlands), and see the latest introductions in our Cut Flower portfolio. Our gerbera show greenhouse is also in full flower, so another reason to visit us!

Practical Information

Date: November 1th – 5th, from 09:00 – 17:00.
Location: Dwarsweg 15, De Kwakel.
Claim your time: Send an email to event@hilverdaflorist.com or contact your sales representative.
Follow us online: www.hilverdaflorist.com or @hilverdaflorist.com.

Especially for everyone who is unable to travel we are connecting online. Would you like a personalized digital tour for your team or yourself? Let us know, and we will take you virtually through our presentation and greenhouse, so we can discuss how we can strengthen your assortment with our latest Cut Flower introductions.

Register my visit

Claim your time for your visit to the Connect & Create show. If you cannot come to the show, you can plan your online visit with one of our sales representatives.

Plan my (online) visit
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Connect & Create

Visit our show

Connect & Create

Get ready for the coming season and get excited with our new introductions in the pot & garden portfolio. From June 9th till June 18th we’ll show you our new creations online and offline. You’re welcome at our location at the Mijnsherenweg 15 (De Kwakel, Netherlands). Plan your visit to the location by sending an email to event@hilverdaflorist.com or follow us online @HilverdaFlorist to see the latest updates and sparkling content.

Practical Information

Location:                   HilverdaFlorist, Mijnsherenweg 15, De Kwakel
When:                          June 9th until June 18th
Claim your time:    Send an email to event@hilverdaflorist.com  or contact your sales representative
Visit us online:        www.HilverdaFlorist.com and @HilverdaFlorist

*Due to the COVID-19 outbreak we’ve taken precautionary measures to guarantee a comfortable and safe visit.

 

Plan a personalised digital tour

Get around internationally is not easy, but we’ve got you covered. Plan a personlised digital tour with one of our sales representatives. Book your timeslot and we’ll take you by video through our presentation in the greenhouse.

Plan now
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Joint floriculture decision regarding IPM 2021 participation

Joint floriculture decision regarding IPM 2021 participation

This week 19 companies reached a joint decision in regard to their participation at the coming IPM in January 2021, and co-signed the following statement:

“In light of the recent developments concerning COVID-19, the ongoing risk for our customers and employees and the responsibility that we see as our duty to help stop the spread of the virus, we have decided not to take part in IPM 2021.”

Risk for customers and staff

Based on the current knowledge about COVID-19 and the constantly changing strict international regulations and restrictions, all companies agree that they do not want to expose their customers and staff to the increased risks which participation would automatically bring. Until now the floriculture sector has come through this pandemic relatively unscathed. This has also been achieved through various collaborations within the sector. Their additional conclusion, therefore, was that the sector should be contributing to the elimination of the virus, rather than participating in an international trade show increasing the risk of further contamination.

IPM 2022

As the companies listed have been regular participants at IPM for many years, it was a difficult but nonetheless highly necessary decision to take. Hoping for better times, they look forward to the prospect of participating again in 2022.

The breeders and production or distribution companies that signed this statement are:
ABZ Seeds BV
Beekenkamp Plants B.V.
Danziger
DeCock Plants
Dümmen Orange The Netherlands B.V.
Evanthia Seeds & Plants
Florensis
Gediflora
HilverdaFlorist
MNP flowers
P. van der Haak Handelskwekerij
PanAmerican Seed
Renner Print
Sakata Ornamentals
Schneider Youngplants
Schoneveld Breeding
Sentier Az. Agr. s.s.
Syngenta Flowers
Westhoff

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Connect & Create

Connect & Create

This season HilverdaFlorist will connect in a different way. From June 2nd until June 12th we’ll show you our new creations in our pot & garden and cut flower assortment online and offline. You’re welcome at our location at the Mijnsherenweg (De Kwakel, Netherlands) or follow us online to see the latest updates.

Let’s get connected

You’re welcome to visit our presentation and greenhouses at the Mijnsherenweg 15 (De Kwakel, Netherlands). In our presentation you can see what’s new for the upcoming season in our Pot & Garden assortment. The assortment in cut flowers will be shown in the latest trends of 2020. Let us know you’re coming by making an appointment in advance.

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Connect online

Especially for everyone who is unable to travel we’re connecting online. Keep an eye out on our social media @HilverdaFlorist for the latest updates. On our website hilverdaflorist.com there will be a special page dedicated to all the new creations.

Would you like a personal tour for your team or yourself? No problem! Let us know, and we’ll take you virtually by video through our presentation and greenhouse.

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Create excitement

Most of all we want to create excitement for the upcoming season. To do this we have created a stunning presentation filled with new varieties in our pot & garden and cut flower assortment. These varieties will be the key to create new business opportunities together.

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COVID-19

As HilverdaFlorist it is our priority to keep everyone safe. Due to the COVID-19 outbreak we’ve taken extensive precautionary measures to guarantee a comfortable and safe environment. One of those measures is that you can only visit us with an appointment and within a set time slot. This way we can guarantee the 1,5 m distance and a safe environment. We ask for your understanding and to comply with these measures.

Create-excitement

Practical Information

Location:                HilverdaFlorist, Mijnsherenweg 15, De Kwakel
When:                     June 2nd until June 12th
Claim your time:   Send an email to event@hilverdaflorist.com or contact your sales representative
Visit us online:        www.HilverdaFlorist.com and @HilverdaFlorist

 

We’re looking forward to connect with everyone,
and work together to create a bright future.

California Spring Trials: introductions 2021

California Spring Trials: introductions 2021

This year is unlike any other. Normally we would meet each other during the California Spring Trials and talk about the upcoming season. The whole industry is facing challenges and is working hard to deal with the consequences of the COVID-19 outbreak.

Even though we won’t be meeting each other in California, we would still like to share with you the new genetics and products that HilverdaFlorist has to offer for 2021!

We realise that the upcoming sales season will be one with many challenges. We are here to support you in any way we can. Do not hesitate to contact us with your questions or concerns.

Together we will get ready for the future that will flourish once again. 

Garvinea Cheeky Series

The Garvinea Cheeky Series is completely new in the Garvinea Garden Gerbera Assortment. Garvinea Cheeky has a compact crop and shows its cheeky mini flowers from spring till frost. The mini-flowered series consists of four strong colours; Magenta, Orange, Red and Yellow. The strong Garvinea genetics is the basis of this uniform plant.

Don’t be misled by the cuteness, because the Cheeky Series produces the highest flower count of all the Garvinea Series.

HilverdaFlorist Garvinea Garden Gerbera Cheeky Series

Garvinea Majestic Series

The Garvinea Majestic Series is a great addition to the Garvinea Garden Gerbera assortment. The Garvinea Majestic Series is a strong garden plant with elegant double flowers. This magnificent series consists of three colours: yellow, light pink and burgundy. As you can expect from a Garvinea it creates long-lasting flowers, attracts friendly pollinators and has great weather tolerance.

The double flowered Majestic are an extraordinary sight in every garden and border.

HilverdaFlorist - Garvinea Garden Gerbera - Majestic Series

Patio Gerbera Glorious Series

The Patio Gerbera Glorious is a diva on your patio. The stylish and voluminous plants, with stunning double flowers up to 6″, stand out in the crowd and catch everyone’s eye on a terrace or patio. This series contains four bright colors: yellow, orange, purple and white. Perfect to combine in a mixed patio planter or to be used as stand alone.

With its show-stopping flowers Patio Gerbera Glorious are a true retail favorite.

HilverdaFlorist - Patio Gerbera Glorious

Salgoon Strawberry Lake

Strawberry Lake is a unique red in the Salvia Salgoon Series. It’s a vigorous plant with great foliage and many vibrant flowers. The strong red calyxes and magenta flowers retain its colour. The Salvia Salgoon keeps on growing even without pruning stems. The Salgoon Series consists of the colors: purple, blue, dark rose and magenta red. These varieties consist of the same genetics and grows uniformly and have a heavy bloom set.

HilverdaFlorist - Salvia Salgoon - Strawberry Lake

HilverdaFlorist introduces new Garvinea Series and unique red Salvia during IPM

During IPM HilverdaFlorist will introduce a complete new Garvinea Garden Gerbera Series and an unique red Salvia. Be the first to see these magnificent plants during IPM and visit our stand in hall 2 C11. In our stand in hall 1 A24 you get the full experience of our pot, patio and garden assortment.

New series Garvinea Cheeky

The Garvinea Cheeky series is complete new in the garden gerbera assortment. Garvinea Cheeky has a compact crop and shows it’s cheeky mini flowers from Spring till Frost. The series consists of four strong colours; Magenta, Orange, Red and Yellow. The strong Garvinea genetics is the basis of this uniform plant. Don’t be misled by the cuteness, because this flower powerhouse will not stop flowering.

 

HilverdaFlorist Garvinea Cheeky Series

Unique Red Salvia Strawberry Lake

HilverdaFlorist introduces a unique red Salvia in the Salgoon Series; Strawberry Lake. This sensational new variety is as versatile as it is beautiful. Strawberry Lake is a vigorous plant with great foliage and many vibrant flowers. The strong red, with a magenta touch, calyxes retains its colours and the Salvia keeps on growing without pruning stems. Strawberry Lake is the perfect colourful addition for the Salgoon Series. This series is based on the same strong genetics, grows uniform and has a heavy bloom set.  The Salvia Salgoon series is a great choice for gardens and patio containers.

HilverdaFlorist Salvia Salgoon Strawberry Lake

There is more…

This year you can hardly miss us because HilverdaFlorist has two stands. In hall 1 A24 you’ll get the full garden, patio and pot plant experience based on our complete assortment. Our annuals and perennials complement each other and create a stunning display in every setting.

Make sure you stop by hall 2 C11 to be the first to see our new introductions and other successful series like the Echinacea Mooodz, Alstroemeria Inticancha, Hellebore and Dianthus Beauties, Flow and Sunflor.

We’re looking forward to seeing you at IPM!

HilverdaFlorist Echinacea MOOODZ

HilverdaFlorist introduces new Garvinea Series

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HilverdaFlorist Garvinea Cheeky Series

HilverdaFlorist introduces new Garvinea Series and unique red Salvia during IPM

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HilverdaFlorist Garvinea Cheeky Series
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HilverdaFlorist exhibits at American Takii during CAST

HilverdaFlorist exhibits at American Takii during California Spring Trials 2020

HilverdaFlorist will present as one company during California Spring Trials in March 2020 on the location of American Takii in Salinas California.

Florist Holland has been able to present herself with great success at Grolink Plants in Oxnard for the past years. During this successful period Florist Holland has made herself visible as the gerbera specialist on the North American market. We look look back with pleasure and gratitude on this period. Due to the merger between HilverdaKooij and Florist Holland we want to present ourselves as a new organization for the North American market.

HilverdaKooij has a long partnership with Takii Seed and as HilverdaFlorist we’re looking forward to continue this strong relationship and work together in the future.

During the California Spring Trials 2020, from March 28 through April 1, HilverdaFlorist will present its complete new assortment in Pot & Garden plants. As HilverdaFlorist we’ll show you what’s new in our assortment in annuals and perennials and retail solutions.

Our complete assortment in Pot & Garden plants consists of: Echinacea Mooodz, Salvia Salgoon, Hellebore Winterbells, Garvinea Garden Gerbera, Pot Gerberas Flori Line and Sundayz, Patio Gerbera, Alstroemeria Inticancha, Alstroemeria Summer Paradise, Dahlia Rebel, Dianthus Flow, Sunflor, Beauties.

Practical information California Spring Trials
Where: American Takii, 301 Natividad Road Salinas
When: March 28 till April 1 2020
Time: 8:00 AM – 5:00 PM