HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

During CAST we presented our newest genetics in, among others, Gerbera Garvinea®, Alstroemeria Inticancha®, Alstroemeria Summer Paradise® and Salvia Salgoon®. Haven’t you visited our show, or do you want to experience this all over again? Make sure to check out our video presentation by Mazanne & Stef:

NEW USA brochures

During CAST our new Pot, Patio & Garden brochures were released! In here you’ll find our assortment and cultural guidelines. Head over to our Downloads page now and get one yourself.

Get started with our newest branding concepts!
At CAST we lauched new branding concepts for Garden Gerbera Garvinea®, Salvia Salgoon® and Alstroemeria Inticancha®. Designs for pots, labels, bench cards and much more are ready to use! Contact marketing@hilverdaflorist.com for more information & support.

Upcoming USA events

Our team is always looking forward to meeting you in our travels around the world. Annually we participate in many shows and events. Next up for the USA is Cultivate (Ohio) from July 13 – 16. Visit our booth 2813 and learn everything about our Pot, Patio and Garden varieties that will surely suit you and your market best.

30 JANUARY 2024, DE KWAKEL, THE NETHERLANDS – HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.

New Pot, Patio & Garden varieties

HilverdaFlorist’s booth stood out as a visual spectacle, in line with the previously developed design late last year during the Trade Fair Aalsmeer and IFTF in Vijfhuizen. Once again, visitors could lose themselves in the dark pink themed stand full of surprising products. Part of this consisted of the Garvinea® Garden Gerberas: long-lasting outdoor Gerberas perfect for borders and landscaping. New and promising variety Garvinea® Sweet Blaze was present and gained attention with its eye-catching colour contrast.

Other highlights were 2024 introductions Alstroemeria Intichancha® Hula, Helleborus JWLS® Diamonfire and Salvia Salgoon® Strawberry Lake.

Cut flowers

One of the highlights of HilverdaFlorist’s presence at the IPM was a presentation of cut flowers. Visitors were treated to a selection of new and promising varieties. Even the EXP Gerbera Marimo varieties were present and attracted lots of attention from creatives with their unique, spheric look. Other highlights were, among others, the new bright white Alstroemeria White Swan, Limonium Sinuatum Mermaid Wings and the Dianthus Sparkz® Series.

New tagline and corporate video

At IPM Essen 2024, HilverdaFlorist presented the new tagline and corporate video publicly for the first time. Create. Share. Flourish. received many positive reactions and the HilverdaFlorist team looks forward to inspiring even many more people with this in the future.

When will we see you again?

The HilverdaFlorist team cannot wait to see you again. Head over to our event calendar and schedule your visit during our upcoming events.

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Pot, Patio & Garden introductions 2024

During FlowerTrials visitors where the first to see the Pot, Patio & Garden introductions in full bloom. Presented in a extraordinary indoor and outdoor setting at the HilverdaFlorist office (De Kwakel, NL), these varieties dazzled industry professionals from all over the world.

One of the absolute eye-catchers during FlowerTrials where the new Salvia Salgoon^® varieties. Visitors were welcomed by an overload of friendly pollinators hanging around these great garden performers. Also highly prized was the garden Gerbera Garvinea^® Sweet Blaze. This stunning bicolour variety offers strong contrasting colours: a feast for the eyes! Curious to see all introductions showcased at FlowerTrials? Alstroemeria Inticancha^® and Summer Paradise^® as well as the brand new Optimum Mixes, Helleborus Awesome!^® varieties and more! Discover all new varieties here.

Relive FlowerTrials in a 360° tour

Did you miss FlowerTrials or haven’t had enough of the HilverdaFlorist show yet? HilverdaFlorist launched a 360° FlowerTrials tour including highlight videos so you can (re)visit the show and meet the team at any time! Walk through our introductions, indoor garden, colourful pavilion or outdoor nursery and be inspired.

New Pot, Patio & Garden catalogue

Just like all our promotion materials, you are now able to download our Pot, Patio & Garden catalogue for 2024.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

Pot, Patio & Garden introductions

With FlowerTrials getting closer and closer, we can’t wait to show you our introductions! We are happy to present you an great diversity of novelties again this year. Our range has been expanded with high-end genetics in, among others, the Salvia Salgoon® Series, various Helleborus brands and Garvinea® Sweet and Cheeky. Loose yourself in a colourful summer garden with the Alstroemeria Summer Paradise® and Inticancha® introductions. Meet our brand new potted Gerbera mixes and much more!

Take some time to absorb this overwhelming sea of flowers while enjoying a snack, drink or lunch in our outdoor garden. We are looking forward to the opportunity to connect with you on a personal level and engage in meaningful conversations over a cup of coffee. Your feedback is immensely valuable to us. We will provide you with updates on the latest developments within our company, share our exciting plans for the future, and introduce you to our team of specialists in breeding, cultivation, sales, and marketing.

We are looking forward to meeting you!

Will we see you there? Add the following details to your calendar:

Location: HilverdaFlorist BV – Dwarsweg 15, 1424 PL De Kwakel, NL
Date: June 13 – 16, 2023

Opening hours HilverdaFlorist
Tuesday – Thursday: 08.00 – 18.00
Friday: 08.00 – 16.00

Use the FlowerTrials® route planner and add HilverdaFlorist to your route!

Would you also like to have a look at our Cut Flower assortment? During FlowerTrials® you are more than welcome to visit our brand new show greenhouses. Contact your Sales Representative to plan a visit.

From March 29 to April 1st, the HilverdaFlorist team was present at the American Takii location during CAST 2023. The USA team of HilverdaFlorist had a great time presenting the brand new Pot, Patio & Garden varieties to all our visitors. Here’s a look back at a great week.

During CAST we presented our newest genetics in, among others, Garvinea® Sweet, Patio Gerbera, Echinacea MOOODZ®, Alstroemeria Inticancha, Alstroemeria Summer Paradise® and Dianthus Flow®. If you weren’t able to visit our showing, or just in case you want to experience this all again be sure to check out our video presentation by Mazanne & Stef:

New: USA brochures 2024

During CAST our new Pot, Patio & Garden brochures for 2024 were released! These brand-new documents are packed with our assortment and cultural guidelines for all of our series. Head over to our Downloads page now and get one yourself.

Upcoming USA events

Our team is always looking forward to meeting you in our travels around the world. Annually we participate in many shows and events. Next up for the USA is Cultivate (Ohio) from July 15 – 18. Visit our booth 3531 and learn everything about our Pot, Patio and Garden varieties that will surely suit you and your market best. Be inspired by, among others, Echineacea MOOODZ®, Gerbera Garvinea®, Patio Gerbera and various Alstroemeria series.

Check out all our events worldwide:

Always wanted to take a look behind the scenes in the horticultural world? During Kom in de Kas on Saturday 1 April 2023, various businesses in (the surroundings of) Aalsmeer will open their doors! Visit HilverdaFlorist and discover all about the breeding of new flower and plant varieties and the production of young plant materials. After all, these are the first steps of your bouquet of flowers or colourful garden!

Discover the latest technologies

From a new production location packed with innovative technologies, HilverdaFlorist develops high-quality young plant materials that are supplied to growers worldwide. Cuttings and seeds, for example. During Kom in de Kas we will tell you all about the cultivation of our young plants, sorting, robotics we use for this and the breeding of new flower and plant varieties.

Flowers and plants are developed from a strong drive and focus on innovation. The HilverdaFlorist team in the Netherlands consists of around 150 employees spread over 6.5 hectares. During Kom in de Kas, the new location of 2.2 hectares will be open to the public.

Buy a plant and support educational projects of the HilverdaFoundation

We are happy to introduce you to the HilverdaFoundation during ‘Kom in de Kas’! The HilverdaFoundation was founded in 2009, in honour of the 100th anniversary of the Royal Hilverda Group. This foundation wants to contribute to the countries in which the group has established its business. Since its establishment, the HilverdaFoundation has entered into several collaborations with local foundations in Kenya and Colombia. Currently, the Foundation is additionally engaged in projects in the Netherlands and India.

All the projects we support to make education possible for underprivileged children who do not (or no longer) have access to (adequate) schooling due to their living conditions. With an appropriate education, they can later not only take good care of themselves but also offer support and help to their loved ones. During ‘Kom in de Kas’ we sell plants, the revenues of which go to the HilverdaFoundation.

Assortment of HilverdaFlorist

HilverdaFlorist’s product range includes cut flowers in Alstroemeria, Dianthus, Gerbera, Gypsophila, Helleborus, Limonium and Scabiosa. In terms of pot and garden plants, HilverdaFlorist focuses on Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. A feast for the eyes and insects such as butterflies and bees!

We warmly invite you to take a look at our production location on the Achterweg nr. 62 in De Kwakel. Discover the latest technology, learn all about the development of new flower and plant varieties and get inspired by the colourful assortment. Also visit other participating companies: Zuurbier & Co International, Ubink Cactus & Succulent, Van Klaveren Plant, Hartog Palmen & Olij Trading BV.

31 JANUARY 2023, DE KWAKEL, THE NETHERLANDS – After two years of absence, the team of HilverdaFlorist was happy to be back at IPM Essen: the world’s leading trade fair for horticulture. Exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry and garden features. No other fair offers so much plant diversity and so many plant innovations. 

During IPM, HilverdaFlorist presented both exciting novelties and highlights from the Pot, Patio & Garden assortment. Visitors were inspired by, among others, (patio) Alstroemeria Inticancha®, Garvinea® and Salvia Salgoon®. Scroll down and relive IPM Essen!

Alstroemeria

In Alstroemeria HilverdaFlorist presented Inticancha® varieties, which are the most heat tolerant varieties. Inticancha is a gorgeous Alstroemeria with intense coloured large flowers that will be the eye-catcher of many patios.

Besides Inticancha® the Summer Paradise Summer Series® and Valley Series® were present. Where the Summer Series® contains tall and vigorous varieties, the Valley Series® brings compact varieties. Both have beautiful flowers continuously from spring until frost.

Dianthus

Dianthus Beauties® is an amazing Dianthus series with remarkable vigour, sturdy and bright coloured flowers. These are continuously flowering and are true must-haves for the balcony or garden.

Also present were Dianthus Flow® and Sunflor®. Sunflor® is a versatile Dianthus series, because this Dianthus can be used indoors and outdoors. The extensive range consists of many strong colours. In the flower form there is also a lot to choose from; single, double or semi double. This Dianthus has compact growth characteristics and a short cultivation period. Sunflor® has a flowering period from spring to early winter. Flow® is most similar do the classic Dianthus, but modern and trendy because of the spectacular colours and large flowers. The large elegant double flowers make Flow® a truly premium product. The Flow® varieties are easy to grow and perfect to place indoors or on a balcony or terrace.

Gerbera

Various Gerbera brands were highlighted during IPM 2023. Let’s start with Garvinea®; the one and only true garden Gerbera series on the market! No other Gerbera can match the vigor and flowering power displayed by the Garvinea® Series from early spring until the first frost. Discover Sweet, Cheeky and Majestic.

Also present were the stunning Patio Gerbera varieties. Patio Gerberas are unique voluminous plants with large flowers. Patio Gerberas are available in a wide range of varieties, from solid colours to beautiful bicolours. Clustered in large containers Patio Gerberas offer a great burst of beauty. The long-lasting, successive flowers will hold their colours for months.

Pot Gerbera Royal is a hybrid, proven Gerbera series for larger pot sizes. Highly uniform germination; vigorous plants produce a never ending supply of flowers with blooms held just above the foliage. Royal is a globally proven series for larger pot sizes and is ideal for bench run programs.

Last but not least are Flori Line® and Sundayz®. Flori Line^® has the most extensive range of its kind: from Giant to Micro, from big to small, there is a size for all! The varieties consist of the most vivid colors and surprising two-tones. Sundayz® offers long-lasting double flowers for brightly coloured displays. The double flowers have less pollen, which causes the individual flowers to look fresh much longer than the single flowered Gerbera.

Helleborus

The Helleborus JWLS® varieties were true eyecatchers during IPM Essen. The Helleborus varieties are displaying unique characteristics and show gorgeous colours and various flower shapes. New to our 2023 assortment are Helleborus JWLS® Endless and Diamonfire. Both are extreme heat and cold tolerant and have magical long-lasting flowers.

When will we see you again?

The HilverdaFlorist team cannot wait to see you again. Head over to our event calendar and schedule your visit during our upcoming events.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

HilverdaFlorist looks back on a great week being present on no less than three horticultural events. After months of preparations our team could not wait to meet industry colleagues from all over the world again, to show them exciting novelties in cut flowers. During this week the first edition of Novelty Days took place at HilverdaFlorist (De Kwakel, the Netherlands). Besides this in-house fair, the Trade Fair Aalsmeer and IFTF Vijfhuizen were part of the promising programme.

26 SEPTEMBER 2022, DE KWAKEL, THE NETHERLANDS – Together with colleagues, partners and clients, HilverdaFlorist officially opened its new production location at Achterweg 62 in De Kwakel with the Future is HERE event on Thursday 22 September. During the diverse afternoon programme, which included a speech by Arthur Koekkoek (Director Operations, R&D and Supply Chain) and guided site tours, visitors where informed about the new greenhouse facilities.

The future-proof production location of an additional 3 hectares, features the latest techniques in smart growing, with a clear focus on durability, efficiency, hygiene and energy reduction. Young plants are processed in the fully automated location. After planting them, they are mechanically transported to the greenhouse with the Automated 2D shuttle system. A promising step towards efficient production. With this new production location, HilverdaFlorist is ready for the future and able to respond better to the changing market conditions and customer demand.

Official opening
After a period of design and realisation, the new production location was officially opened by councillor Jan Hazen of Uithoorn and Arthur Koekkoek. A large turnout of colleagues and invitees witnessed the spectacular opening. Arthur Koekkoek: “The future is built by our expectations and possibilities to take on challenges. In times like these, with lots of uncertainties it is important to keep in touch. In addition to our individual responsibilities, we should look at how we can make each other stronger by working together. The choice to get together today was therefore quickly made. We, as HilverdaFlorist, with our new buildings and strong partnerships, are confident to be successful. The “Future is HERE” also refers to your presence. To have all our colleagues, clients, partners and suppliers gathered together, especially now, we can proudly say: The Future is HERE!”

Building the future together
Various partners who contributed to the realisation of the facility were present during the afternoon to inform visitors about their business activities. From innovative lighting products by Dutch Lightning Innovations to crop protection solutions by Koppert. Also present were Bosman van Zaal, Robur, Maangroup, Klasmann, Stolze, Royal Brinkman and the Hilverda Foundation. During a “Meet & Greet” session, the visitors had the chance to catch up with colleagues from the sector over a drink and a snack.

The next occasion to visit HilverdaFlorist is during their Novelty Days in week 45. From 7 to 11 November HilverdaFlorist showcases its cut flower novelties at their location at Dwarsweg 15 in De Kwakel. In the same week the company presents at the Trade Fair Aalsmeer and subsidiaries HilverdaFlorist Colombia and Murara Plants (Kenya) will take part in the International Floriculture Trade Fair (IFTF) in Vijfhuizen.

HilverdaFlorist focuses on breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. With a trusted, global network of subsidiaries, distribution partners and production locations, HilverdaFlorist provides local support and premium young plant material, suitable for every climate and evolving cultivation requirements. To learn more about HilverdaFlorist, please visit www.hilverdaflorist.com.

The ultimate combination of show, great conversations, inspiration, awesome plants and exciting novelties, that’s FlowerTrials® at HilverdaFlorist in a nutshell! Seize your opportunity to see a vast majority of our high-end product range in full bloom. Our stunning Pot, Patio & Garden varieties will show their unique and interesting features in indoor and outdoor presentations. Get inspired and get into detail with our team members. Not signed up or scheduled an appointment yet? Make sure to do so, for easy entry and plenty of time from our team members.